At a Glance
- Tasks: Drive customer engagement through innovative email and SMS campaigns for a leading fashion brand.
- Company: Dynamic multi-brand fashion business with a global presence.
- Benefits: Full-time role in a creative environment with growth opportunities.
- Other info: Collaborate with creative teams and optimise campaigns for maximum revenue.
- Why this job: Make an impact on customer journeys and boost brand performance.
- Qualifications: 3+ years in CRM/email marketing, preferably in fashion or e-commerce.
The predicted salary is between 40000 - 50000 € per year.
Reporting to: Social & Content Manager / Brand Director
About The Company
Our client is a multi-brand fashion business operating across licensed and owned brands, with a global infrastructure spanning design, sourcing, and distribution. With teams based in both the UK and Asia, the business combines creative, commercial and operational expertise to build and scale brands across wholesale and direct-to-consumer channels.
Overview
They are now looking to recruit an experienced CRM Manager to own and drive their customer lifecycle across email and SMS. This role will be key in turning creative campaigns into commercial performance - building journeys, increasing retention and driving revenue.
This role requires a strong visual eye and the ability to build and design email campaigns with support from their in-house graphics teams, ensuring speed and consistency across all outputs.
As CRM Manager, you will be responsible for owning and developing the CRM strategy across email and SMS, ensuring all customer communications are aligned with the wider marketing calendar and brand objectives. You will work closely with the creative, merchandising and e-commerce teams to deliver campaigns that are both visually engaging and commercially effective.
The role will involve planning and executing campaign communications, building and optimising automated customer journeys such as welcome, abandoned cart and retention flows, and ensuring all messaging is tailored to the relevant audience segments. You will take ownership of audience segmentation and personalisation strategies to improve targeting, engagement and overall performance.
A key part of the role will be the design and build of email campaigns within CRM platforms such as Klaviyo. You will ensure all CRM output is aligned with brand guidelines, maintaining consistency across all touchpoints while working at pace to support key trading moments and launches.
Performance tracking and optimisation will be central to the role. You will analyse campaign results, monitor key metrics including revenue, engagement and customer behaviour, and use these insights to inform future strategy and improve overall performance. You will also be responsible for reporting on CRM activity and identifying opportunities to enhance the customer lifecycle and drive long-term growth.
This role requires a strong commercial mindset, attention to detail and the ability to work cross-functionally within a fast-paced, multi-brand environment.
Key Responsibilities
- Own CRM strategy across email and SMS for all brands
- Plan and execute campaign communications aligned to the marketing calendar
- Build and optimise automated flows (welcome, abandoned cart, retention etc.)
- Design and build email campaigns within CRM platforms (e.g. Klaviyo)
- Ensure all CRM output is visually aligned with brand guidelines
- Segment audiences to improve targeting and personalisation
- Work closely with the creative team to align messaging and campaign output
- Analyse performance and optimise campaigns to drive conversion and retention
- Report on key metrics including revenue, engagement and customer behaviour
- Identify opportunities for growth across lifecycle marketing
Requirements
- Proven experience in CRM / email marketing (within a fashion or ecommerce brand)
- 3+ years’ experience preferred
- Strong understanding of customer journeys and segmentation
- Experience with CRM platforms (e.g. Klaviyo or similar)
- Commercial mindset with a focus on driving revenue
- Strong analytical skills and attention to detail
- Ability to work cross-functionally with creative, merch and ecom teams
CRM MANAGER - FASHION BRAND D2C in Manchester employer: Ed Hardy Brands
Our client is an exceptional employer, offering a dynamic work environment in the heart of Central Manchester, where creativity meets commerce. With a strong focus on employee growth and collaboration, team members benefit from a culture that encourages innovation and personal development, alongside competitive remuneration and benefits. The opportunity to work with a multi-brand fashion business allows for meaningful contributions to exciting campaigns while being part of a supportive and fast-paced team.
StudySmarter Expert Advice🤫
We think this is how you could land CRM MANAGER - FASHION BRAND D2C in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work with CRM. Use LinkedIn to connect and engage with them. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and customer journey strategies. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Be ready to discuss how you can enhance their customer lifecycle and drive revenue. Tailor your answers to show you understand their brand and goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace CRM MANAGER - FASHION BRAND D2C in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience with email marketing and CRM platforms like Klaviyo, and don’t forget to showcase any relevant achievements in driving customer engagement and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about fashion and how your skills align with our needs. Be specific about your experience in building customer journeys and optimising campaigns.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention how you've used analytics to improve campaign performance in the past. Share any metrics or results that demonstrate your impact on revenue and customer retention.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Ed Hardy Brands
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Klaviyo. Familiarise yourself with its features and functionalities, as you might be asked to discuss how you would use it to enhance customer journeys and drive revenue.
✨Showcase Your Campaign Success
Prepare specific examples of past campaigns you've managed. Highlight your role in planning, executing, and analysing these campaigns, focusing on metrics like engagement and revenue growth to demonstrate your impact.
✨Understand the Brand's Aesthetic
Research the fashion brand thoroughly. Understand their visual style and messaging. Be ready to discuss how you would align your email campaigns with their brand guidelines and marketing calendar.
✨Be Ready for Analytical Questions
Brush up on your analytical skills. Expect questions about how you track performance and optimise campaigns. Be prepared to discuss key metrics you’ve used in the past and how they informed your strategies.
