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For Companies At a Glance
- Tasks: Lead the e-commerce strategy and drive online growth for a premium global brand.
- Company: Globally recognised consumer brand with a focus on innovation and transformation.
- Benefits: Competitive salary, bonus, pension, and flexible working arrangements.
- Other info: Opportunity for significant career growth and influence in a dynamic environment.
- Why this job: Shape the future of a major brand's online presence across Europe.
- Qualifications: Experience in DTC or e-commerce leadership, especially with Shopify.
The predicted salary is between 65000 - 80000 £ per year.
A rare opportunity to step into a high-impact, regional leadership role within a globally recognised consumer brand. This is not your typical e-commerce position. It’s a strategic and transformation-led role with full ownership of driving profitable online growth across Western Europe with D2C, combining commercial leadership, digital performance, and operational excellence.
The Opportunity
- Take full responsibility for shaping and executing the regional e-commerce strategy and DTC, working closely with global HQ while leading transformation across multiple markets.
- This role sits at the centre of the business, acting as the bridge between global direction and local execution, with real influence on how the region evolves digitally.
What You’ll Be Doing
- Own and deliver the regional e-commerce strategy and growth plan.
- Lead traffic, conversion and performance optimisation across all digital channels (SEO, SEA, Retail Media).
- Take responsibility for regional P&L performance and budget allocation.
- Take the lead on Shopify and Shopify+ management and strategy.
- Drive transformation of operating models, reducing fragmentation and improving efficiency.
- Lead rollout of new markets, platforms and omnichannel initiatives.
- Manage and develop a high-performing regional team.
- Act as a key strategic voice between regional markets and global HQ.
What Makes This Different
- True ownership of a regional business, not just execution.
- A role focused on transformation, not maintenance.
- Influence across multiple markets and business functions.
- Opportunity to shape future operating models and digital capability.
About You
- Proven experience in DTC or e-commerce leadership within FMCG, consumer or retail-led environments.
- Must have Shopify experience.
- Strong commercial understanding ideally with P&L ownership or influence.
- Experience working in matrixed, international organisations.
- Ability to balance strategy with hands-on delivery.
- A natural leader who can align teams, simplify complexity and drive change.
Why This Role
This is a career-defining opportunity for someone looking to step into a broader, more strategic leadership role with real responsibility for shaping how a major brand wins online across Europe.
For a confidential discussion, get in touch directly: lyle.edwards@ecwsearch.com | 07791 802504
DTC Lead - Global Renowned CPG brand in Surrey employer: ECW Search
Contact Detail:
ECW Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Lead - Global Renowned CPG brand in Surrey
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and challenges. We want you to show that you’re not just interested in the role but also in how you can contribute to their success. Tailor your responses to highlight your strategic thinking and leadership skills.
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate your experience and how it aligns with the DTC Lead role. We suggest rehearsing with a friend or in front of a mirror to build confidence and clarity.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can set you apart from other candidates. We recommend reiterating your enthusiasm for the role and briefly mentioning how you can drive transformation in their e-commerce strategy.
We think you need these skills to ace DTC Lead - Global Renowned CPG brand in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the DTC Lead role. Highlight your experience in e-commerce and any leadership roles you've had, especially in FMCG or retail. We want to see how you can drive online growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this strategic role. Share specific examples of how you've led transformation in previous positions and how you can bring that expertise to us.
Showcase Your Shopify Skills: Since Shopify experience is a must-have, make sure to detail your familiarity with the platform. Whether it's managing stores or optimising performance, we want to know how you've used Shopify to drive results in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ECW Search
✨Know Your Numbers
Make sure you’re familiar with key metrics related to e-commerce and DTC performance. Be ready to discuss how you've driven traffic, conversion rates, and P&L performance in your previous roles. This shows you understand the commercial side of the business.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership experience, especially in managing high-performing teams. Discuss how you've aligned teams towards a common goal and simplified complex processes. This is crucial for a role that requires transformation and strategic influence.
✨Understand the Brand's Vision
Research the company’s global strategy and how it translates to the Western European market. Be prepared to share your thoughts on their current digital initiatives and how you can contribute to their growth. This demonstrates your commitment and strategic thinking.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in the DTC space, such as launching new markets or optimising digital channels. Think through potential scenarios beforehand and have a structured approach ready to share. This will showcase your problem-solving skills.