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For Companies At a Glance
- Tasks: Lead the e-commerce strategy and drive online growth for a premium brand.
- Company: Globally recognised CPG giant with a focus on innovation.
- Benefits: Competitive salary, bonus, pension, and soft perks.
- Other info: Opportunity to influence multiple markets and develop a high-performing team.
- Why this job: Shape the future of digital commerce in a high-impact leadership role.
- Qualifications: Experience in DTC or e-commerce leadership, preferably with Shopify.
The predicted salary is between 65000 - 80000 £ per year.
A rare opportunity to step into a high-impact, regional leadership role within a globally recognised consumer brand. This is not your typical e-commerce position. It’s a strategic and transformation-led role with full ownership of driving profitable online growth across Western Europe with D2C, combining commercial leadership, digital performance, and operational excellence.
The Opportunity
- Own and deliver the regional e-commerce strategy and growth plan
- Lead traffic, conversion and performance optimisation across all digital channels (SEO, SEA, Retail Media)
- Take responsibility for regional P&L performance and budget allocation
- Take the lead on Shopify and Shopify+ management and strategy
- Drive transformation of operating models, reducing fragmentation and improving efficiency
- Lead rollout of new markets, platforms and omnichannel initiatives
- Manage and develop a high-performing regional team
- Act as a key strategic voice between regional markets and global HQ
What Makes This Different
- True ownership of a regional business, not just execution
- A role focused on transformation, not maintenance
- Influence across multiple markets and business functions
- Opportunity to shape future operating models and digital capability
About You
- Proven experience in DTC or e-commerce leadership within FMCG, consumer or retail-led environments
- Must have Shopify experience
- Strong commercial understanding ideally with P&L ownership or influence
- Experience working in matrixed, international organisations
- Ability to balance strategy with hands-on delivery
- A natural leader who can align teams, simplify complexity and drive change
Why This Role
This is a career-defining opportunity for someone looking to step into a broader, more strategic leadership role with real responsibility for shaping how a major brand wins online across Europe.
DTC Lead - Global Renowned CPG brand in Guildford employer: ECW Search
Contact Detail:
ECW Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Lead - Global Renowned CPG brand in Guildford
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that DTC Lead role.
✨Tip Number 2
Prepare for the interview by researching the company’s recent projects and challenges in the DTC space. We want to show them that you’re not just another candidate; you’re the one who understands their vision and can drive transformation.
✨Tip Number 3
Practice your pitch! You need to clearly articulate how your experience with Shopify and e-commerce leadership aligns with their needs. We suggest rehearsing with a friend or in front of a mirror to nail that confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate candidates who are ready to take ownership and lead in the DTC space.
We think you need these skills to ace DTC Lead - Global Renowned CPG brand in Guildford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the DTC Lead role. Highlight your experience in e-commerce and any leadership roles you've had, especially in FMCG or retail. We want to see how your skills align with the strategic and transformation-led focus of this position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving online growth and how you can influence multiple markets. Be sure to mention your Shopify experience and any relevant P&L management you've done.
Showcase Your Achievements: Quantify your successes! Whether it's traffic growth, conversion rates, or budget management, we love numbers that tell a story. This will help us understand the impact you've made in previous roles and how you can bring that to our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at ECW Search
✨Know Your Numbers
Make sure you’re familiar with key metrics related to DTC and e-commerce, especially around P&L performance. Be ready to discuss how you've driven growth in previous roles and the specific numbers that showcase your success.
✨Showcase Your Shopify Savvy
Since this role requires Shopify experience, prepare to talk about your hands-on experience with the platform. Bring examples of how you've optimised Shopify for better performance or led successful initiatives using it.
✨Understand the Market Landscape
Research the current trends in the CPG sector, particularly in Western Europe. Be prepared to discuss how these trends could impact the company’s strategy and how you would leverage them to drive online growth.
✨Demonstrate Leadership Skills
This role is all about leading teams and driving transformation. Think of examples where you've successfully aligned teams or simplified complex processes. Be ready to share your leadership philosophy and how you motivate others.