At a Glance
- Tasks: Create and lead a CRM strategy for exciting new food brands.
- Company: Join a fast-growing, founder-led food business with big ambitions.
- Benefits: Ownership of projects, influence on growth, and a chance to innovate.
- Other info: Unique opportunity to shape customer experiences in a new ecommerce marketplace.
- Why this job: Build something meaningful and impactful in a dynamic environment.
- Qualifications: 3+ years in CRM or Lifecycle Marketing, data-driven and creative mindset.
The predicted salary is between 44817 - 54777 £ per year.
Build a CRM function from the ground up for one of the UK's fastest-growing challenger food businesses.
We're partnering with an ambitious, founder-led consumer goods business that is entering an exciting new phase of growth.
Over the next 12 months, the business will launch multiple new brands alongside a brand-new ecommerce marketplace, creating a unique opportunity for an experienced CRM Manager to build and shape customer retention across an expanding portfolio.
This isn't a role where you'll inherit years of legacy processes.
It's an opportunity to create them.
The Opportunity
You’ll take ownership of CRM strategy across multiple consumer brands, helping to build a best-in-class customer journey that increases retention, repeat purchase and customer lifetime value.
Working closely with Brand, Ecommerce and Commercial teams, you’ll play a pivotal role in how customers engage with an exciting portfolio of products as the business continues to scale.
- What You'll Be Doing
- Own the CRM strategy across multiple consumer brands.
- Build and optimise automated customer journeys using Klaviyo.
- Develop audience segmentation and personalised lifecycle campaigns.
- Plan and deliver email marketing campaigns that drive engagement and revenue.
- Launch and optimise loyalty, referral and subscription programmes.
- Analyse campaign performance and turn data into commercial recommendations.
- Collaborate with Brand Managers to ensure CRM activity aligns with wider marketing campaigns.
- Help shape the customer experience as a brand-new ecommerce marketplace launches.
- Technology
You’ll be working with platforms including
- Shopify
- Subscription and loyalty platforms
- Ecommerce reporting and analytics tools
About You
You’ll likely have 3+ years’ experience in CRM or Lifecycle Marketing within an ecommerce, D2C or consumer brand environment.
We’re looking for someone who enjoys combining commercial thinking with data, automation and customer experience.
You’ll be comfortable working independently, managing multiple priorities and bringing new ideas to the table in a fast-paced, entrepreneurial environment.
Experience within food or drink isn’t essential. Strong CRM capability, curiosity and a desire to build are far more important.
Why This Role?
There aren’t many opportunities like this.
Rather than joining an established CRM function, you’ll have the chance to build one across multiple brands during a period of significant growth and investment.
You’ll have genuine ownership, influence and the opportunity to make a measurable impact on customer retention and business performance from day one.
If you’re looking for a role where you can build something meaningful, not simply maintain what’s already there, we’d love to hear from you.
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CRM Manager - B Corp Food SME employer: ECW Search
As a remote-first employer, our company fosters a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With opportunities to lead innovative projects in the convenience and wholesale sector, you will benefit from flexible working arrangements, regular engagement with a supportive team, and the chance to make a significant impact in a high-growth environment. Our commitment to your development ensures that you will thrive both personally and professionally while contributing to our exciting journey.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - B Corp Food SME
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ECW Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ECW Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ECW Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ECW Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager - B Corp Food SME
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ECW Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ECW Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about ECW Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ECW Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ECW Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ECW Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
