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- Tasks: Lead and execute Shopper Marketing plans while analyzing shopper behavior.
- Company: Join a dynamic team focused on innovative marketing strategies in the FMCG sector.
- Benefits: Enjoy a hybrid work model with flexible hours and competitive salary.
- Why this job: Make an impact by understanding shoppers and driving brand success in a collaborative environment.
- Qualifications: Degree in Marketing required; experience in Shopper Marketing or Account Management preferred.
- Other info: Opportunity to work closely with key marketing personnel and develop valuable industry skills.
The predicted salary is between 37200 - 46600 £ per year.
Shopper Marketing Executive
Contract – 1 year
Salary – £17.93 – £22.41
Hybrid – 2 days per week in office
Location – Bracknell
Your responsibilities in the role
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area
- Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Skills and Experience
- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skills
- Commercial acumen
- Project management and prioritization skills
- Ability to prioritise
- Strong interpersonal and communication skills
Further information provided upon application
Shopper Marketing Executive employer: ECS Resource Group
Contact Detail:
ECS Resource Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in shopper marketing, especially within the FMCG sector. This knowledge will help you demonstrate your understanding of the market during interviews and discussions.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in shopper marketing or account management. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed marketing strategies in the past. Highlight your analytical skills and how you've used data to drive decisions.
✨Tip Number 4
Research the company’s brands and recent marketing campaigns thoroughly. Being able to speak knowledgeably about their products will show your genuine interest and readiness for the role.
We think you need these skills to ace Shopper Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Shopper Marketing Executive. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize any previous experience in Shopper or Consumer Marketing, especially within the FMCG B2C market. Use specific examples to demonstrate your analytical skills and project management capabilities.
Showcase Your Skills: Clearly outline your communication, influencing, and interpersonal skills in your CV and cover letter. Provide examples of how you've successfully collaborated with teams or managed stakeholders in past roles.
Tailor Your Application: Customize your CV and cover letter for this specific role. Mention your understanding of the company's brands and products, and how you can contribute to their marketing strategies based on your knowledge of shopper behavior.
How to prepare for a job interview at ECS Resource Group
✨Understand the Shopper
Make sure to research and understand the specific shopper group you will be targeting. Be prepared to discuss their needs, wants, and shopping habits, as this knowledge will demonstrate your ability to cater to them effectively.
✨Showcase Collaboration Skills
Highlight your experience in collaborating with various teams, such as Category Development Managers and Key Account Managers. Prepare examples of how you've worked cross-functionally to seize growth opportunities in previous roles.
✨Demonstrate Analytical Aptitude
Be ready to discuss your analytical skills and how you've used data to evaluate marketing performance. Share specific instances where your analysis led to optimized strategies or improved outcomes.
✨Communicate Effectively
Strong communication and influencing skills are crucial for this role. Practice articulating your thoughts clearly and confidently, and prepare to discuss how you've built relationships with key marketing personnel in the past.
