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- Tasks: Lead the creation and execution of Shopper Marketing plans while analysing performance.
- Company: Join a dynamic company focused on innovative marketing strategies in the FMCG sector.
- Benefits: Enjoy a hybrid work model with flexible office days and competitive salary.
- Why this job: Be part of a collaborative team that drives growth and makes an impact in retail marketing.
- Qualifications: Degree in Marketing required; experience in Shopper Marketing or Account Management preferred.
- Other info: This is a one-year contract role based in Bracknell.
Shopper Marketing Executive – Bracknell (Hybrid, 4 Days in Office) 📍 Location: Bracknell (4 days per week in HQ – non-negotiable) 💰 Pay rate: £22.41 – £24.99 per hour ⏰ Hours: 37.5 hours per week Are you a creative, data-driven marketer with a passion for connecting brands to consumers? We’re seeking a Shopper Marketing Executive to join our Bracknell HQ and bring campaigns to life across the UK retail environment. About the Role As a Shopper Marketing Executive , you’ll manage seasonal campaigns, shopper activations, and consumer communications across multiple brands, including Command, Scotch, Post-it , and others within your remit. Accounts are TBC , as we are realigning due to internal moves, so this is a great chance to shape the role. You will be: Lead shopper marketing execution plans across retail accounts, including free-standing display unit activations . Manage SKU creation, pricing, and marketing operations such as purchase orders and budgets. Develop deep insight into shopper behaviour to inform campaigns and drive results. Collaborate with Category Development Managers, Key Account Managers, and Marketing teams to identify growth opportunities. Build strong relationships with retail partners, understanding their go-to-market strategies and target audiences. Analyse marketing performance and evaluate the financial viability of marketing tactics to optimise future strategies. Travel occasionally for customer meetings (on average once per quarter ). What We’re Looking For ✅ Degree in Marketing or related field ✅ Experience in Shopper or Consumer Marketing, or Account Management within FMCG / B2C markets ✅ Strong analytical and project management skills ✅ Excellent communication and influencing abilities ✅ Proven ability to manage multiple stakeholders and priorities ✅ Ability to work 4 days per week in the Bracknell office Desirable: Strong commercial acumen Outstanding interpersonal and organisational skills Proactive, self-starting mindset and collaborative spirit Why Join Us? This is a hybrid role blending hands-on shopper activation with SKU creation and pricing, perfect for a classic shopper marketing professional. You’ll work across a portfolio of leading brands, making a real impact on UK retail campaigns. Enjoy career development opportunities, a collaborative environment, and a hybrid working model with 4 days in-office .
Contact Detail:
ECS Resource Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing, especially within the FMCG sector. Understanding current consumer behaviours and preferences will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in shopper marketing or related fields. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed projects or collaborated with stakeholders in previous roles. Highlighting your experience in these areas will show that you're a strong fit for the position.
✨Tip Number 4
Research the company’s brands and recent marketing campaigns thoroughly. Being able to speak knowledgeably about their products and strategies will set you apart from other candidates and demonstrate your genuine interest in the role.
We think you need these skills to ace Shopper Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Shopper or Consumer Marketing, especially within the FMCG B2C market. Use specific examples that demonstrate your analytical skills and project management experience.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of the role and how your background aligns with the responsibilities outlined. Mention your ability to collaborate with various teams and your experience in managing budgets and analysing marketing performance.
Showcase Your Analytical Skills: Provide examples in your application that showcase your strong analytical aptitude. Discuss any previous projects where you evaluated marketing tactics and optimised strategies based on performance data.
Highlight Communication Skills: Since excellent communication and influencing skills are crucial for this role, include instances where you've successfully built relationships with key stakeholders or influenced marketing strategies in your previous roles.
How to prepare for a job interview at ECS Resource Group
✨Know Your Shopper
Make sure to research and understand the specific shopper group you'll be targeting. Familiarise yourself with their needs, wants, and shopping habits, as this will show your potential employer that you can effectively cater to their audience.
✨Collaborate and Communicate
Highlight your experience in collaborating with various teams, such as Category Development Managers and Key Account Managers. Be prepared to discuss how you've successfully worked with others to seize growth opportunities in previous roles.
✨Showcase Analytical Skills
Prepare examples of how you've used your analytical skills to evaluate marketing performance and optimise strategies. Being able to demonstrate your ability to manage budgets and assess financial viability will set you apart.
✨Build Relationships
Emphasise your interpersonal skills and provide examples of how you've built strong relationships with key marketing personnel. Understanding their go-to-market strategies and target audiences is crucial, so be ready to discuss how you've aligned marketing efforts in the past.
