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- Tasks: Lead and execute Shopper Marketing plans while understanding shopper needs.
- Company: Join a dynamic team focused on innovative marketing strategies in the FMCG sector.
- Benefits: Enjoy a hybrid work model with one day in the office and competitive salary.
- Why this job: This role offers growth opportunities, collaboration, and a chance to impact marketing strategies.
- Qualifications: Degree in Marketing required; experience in Shopper Marketing or Account Management preferred.
- Other info: Further details available upon application.
The predicted salary is between 37000 - 46000 £ per year.
Shopper Marketing Executive
Contract – 1 year
Salary – £17.93 – £22.41
Hybrid – 2 days per week in office
Location – Bracknell
Your responsibilities in the role
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area
- Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Skills and Experience
- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skills
- Commercial acumen
- Project management and prioritization skills
- Ability to prioritise
- Strong interpersonal and communication skills
Further information provided upon application
Shopper Marketing Executive employer: ECS Resource Group
Contact Detail:
ECS Resource Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive
✨Tip Number 1
Make sure to familiarize yourself with the latest trends in shopper marketing, especially within the FMCG B2C market. Understanding current consumer behaviors and preferences will help you stand out as a candidate who is not only knowledgeable but also passionate about the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in shopper marketing or account management. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed projects or collaborated with stakeholders in your previous roles. Highlighting your project management skills and ability to influence others will resonate well with the hiring team.
✨Tip Number 4
Research StudySmarter's brand campaigns and marketing strategies. Being able to reference their work during your discussions will demonstrate your genuine interest in the company and show that you're ready to contribute to their goals.
We think you need these skills to ace Shopper Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Shopper Marketing Executive. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize your experience in Shopper or Consumer Marketing, especially within the FMCG B2C market. Use specific examples to demonstrate your analytical skills and project management capabilities.
Showcase Communication Skills: Since excellent communication and influencing skills are crucial for this role, provide examples in your application that showcase how you've effectively communicated with stakeholders or managed relationships in previous roles.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the key skills and experiences mentioned in the job description. Make sure to include your degree in Marketing and any relevant certifications or training.
How to prepare for a job interview at ECS Resource Group
✨Understand the Shopper
Make sure to research and understand the specific shopper group you will be targeting. Be prepared to discuss their needs, wants, and shopping habits, as this knowledge will demonstrate your ability to cater to them effectively.
✨Showcase Collaboration Skills
Highlight your experience in collaborating with various teams, such as Category Development Managers and Key Account Managers. Provide examples of how you've worked together to seize growth opportunities in previous roles.
✨Demonstrate Analytical Aptitude
Be ready to discuss your analytical skills and how you've used them to evaluate marketing performance and financial viability in past projects. This will show your capability to optimize future strategies based on data.
✨Communicate Effectively
Prepare to showcase your communication and influencing skills. Think of examples where you've built strong relationships with key marketing personnel and how that has positively impacted your marketing efforts.
