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- Tasks: Create and implement innovative marketing programs to drive demand globally.
- Company: Join a leading global industrial manufacturing business with a diverse team.
- Benefits: Enjoy remote work flexibility and competitive pay at £25.84 PH.
- Why this job: Make a real impact while collaborating with creative minds worldwide.
- Qualifications: Bachelor's degree and 7+ years of marketing experience required.
- Other info: Opportunity for occasional travel to Berkshire and flexible working hours.
The predicted salary is between 53700 - 75000 £ per year.
Contract: 12 months initially
Location: UK, remote (occasional travel to Berkshire)
Hours: UK hours, but flex to work US time zones
Salary: £25.84 PH
I am recruiting for my organisation's global industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist, this is an exciting opportunity where you will have the opportunity to collaborate with some of the most innovative and diverse people around the world.
You will make an impact in this role by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.
Key Responsibilities:- Develop end-to-end integrated marketing programs for our end-users, channel partners and sales teams that can help drive select targets across the marketing funnel.
- Deliver end user email campaign strategies that include the creation of targeted content and lead nurturing programs.
- Work alongside the global paid media team to create paid search and social strategies, including working on messaging, image selection, CTA, and landing page that provide ideal customer journey and helps reach our annual KPI.
- Serve as a trusted advisor to the division team, strategically translating business needs and objectives into comprehensive communication briefs for internal platform experts and creative teams (agency or internal design).
- Drive project success through meticulous planning, timeline management, and proactive stakeholder engagement.
- Lead global report-out process for the top 12 prioritized countries, ensuring timely monthly updates to the Bowler report (excel) with actuals across key prioritized metrics (including marketing contacts, MQLs, opportunities opened, etc.).
- Support with the integrated campaign performance reviews, ensuring timely report completion and broad sharing of learnings.
- Collaborate closely with area teams to establish and align area activation plans with relevant KPIs that support global targets.
- Bachelor's degree
- 7+ years of experience
- Experience in creative brief writing, project and stakeholder management
- Proven analytical skillset (KPI setting, tracking performance) with experience using Salesforce, Adobe/Google Analytics and similar tools
- Eloqua - nice to have
Global Demand & Integrated Marketing Specialist employer: ECS Resource Group Ltd
Contact Detail:
ECS Resource Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Demand & Integrated Marketing Specialist
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in demand generation and integrated marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the tools mentioned in the job description, such as Salesforce and Google Analytics. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your role in developing strategies, managing stakeholders, and achieving KPIs to showcase your expertise.
✨Tip Number 4
Stay updated on the latest marketing trends and best practices, particularly in the industrial manufacturing sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
We think you need these skills to ace Global Demand & Integrated Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing and demand generation. Use keywords from the job description to demonstrate that you meet the qualifications and can fulfil the responsibilities outlined.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention specific examples of past projects where you've successfully developed integrated marketing programs or managed campaigns.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've set KPIs, tracked performance, and used tools like Salesforce or Google Analytics to drive marketing success.
Highlight Collaboration Experience: Since the role involves working with various stakeholders, include examples of how you've successfully collaborated with teams in previous roles. This could involve project management, communication, or aligning strategies across departments.
How to prepare for a job interview at ECS Resource Group Ltd
✨Showcase Your Analytical Skills
Given the emphasis on KPIs and performance tracking in this role, be prepared to discuss your experience with analytical tools like Salesforce and Google Analytics. Share specific examples of how you've used data to drive marketing decisions.
✨Demonstrate Project Management Expertise
Highlight your project management skills by discussing past experiences where you successfully managed timelines and stakeholder expectations. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare for Creative Brief Discussions
Since creative brief writing is a key responsibility, think about how you can effectively communicate business needs into actionable briefs. Be ready to provide examples of briefs you've written and the outcomes they achieved.
✨Understand the Global Market Landscape
Research the company's global presence and understand the different markets they operate in. This will help you tailor your answers to show that you can develop integrated marketing programs that resonate across diverse audiences.
