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For Companies At a Glance
- Tasks: Lead digital marketing strategies to drive revenue growth and enhance visitor experiences.
- Company: Join Continuum Attractions, a leading operator in the UK attractions industry.
- Benefits: Competitive salary, additional leave options, wellness programmes, and employee discounts.
- Other info: Collaborative team environment with a focus on innovation and personal growth.
- Why this job: Be part of an exciting digital transformation and make a real impact on guest experiences.
- Qualifications: Strong B2C digital marketing experience with skills in PPC, SEO, and analytics.
The predicted salary is between 50000 - 60000 £ per year.
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK's leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life. Our expanding portfolio of UK based attractions includes: ITV's Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King's Close on Edinburgh's Royal Mile, York's Chocolate Story, Eden Camp in Malton, Oxford Castle and Prison, GreenWood Family Park and Spinnaker Tower in Portsmouth.
Please note that we are unable to offer sponsorship for this role; applicants must have the right to work in the UK.
The Role
Reporting to the Director of Marketing Services you will be the Group's central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme — including the recent rollout of new websites, an upgraded ticket-checkout process and the implementation of a new CRM system — where you will play a key role in driving the digital function forward with further enhancements and innovations. You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels. Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.
The Ideal Candidate
You will be a commercially driven, hands-on digital marketer with strong B2C experience and a passion for performance. You'll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth. You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential. Ultimately, we're looking for a proactive problem solver who is both strategic and detail-focused, and always looking for ways to test, learn, and improve performance.
What we offer
In return, we offer a highly competitive salary and an excellent benefits package including:
- The opportunity to purchase additional leave
- Company pension
- Birthday leave
- Employee discount
- Wellness programmes
- Free health cash plan
- Income protection
Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions.
A full Job Description can be downloaded from the Continuum Attractions website. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team!
Group Digital Marketing Manager in York employer: ecruit
Contact Detail:
ecruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Digital Marketing Manager in York
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. Include case studies, metrics, and any cool projects you've worked on to really impress potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can contribute to their digital transformation and drive measurable revenue growth. Tailor your answers to show you're the perfect fit for their team!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our talented team at Continuum Attractions.
We think you need these skills to ace Group Digital Marketing Manager in York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Digital Marketing Manager role. Highlight your B2C experience and any specific digital marketing achievements that align with the job description. We want to see how your skills can drive measurable revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for performance marketing and how you can contribute to our digital transformation programme. Be sure to mention any relevant tools or systems you've worked with, like GA4 or DotDigital.
Showcase Your Data Skills: Since this role is all about data-driven strategies, make sure to highlight your experience with analytics and conversion optimisation. We love seeing candidates who can turn data into actionable insights, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get your journey started!
How to prepare for a job interview at ecruit
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially around PPC, paid social, and CRM. Be ready to discuss how you've used data-driven strategies in your previous roles to drive growth and improve ROI.
✨Showcase Your Hands-On Experience
Prepare examples of your hands-on work with digital marketing campaigns. Highlight specific projects where you’ve led initiatives or made significant contributions, particularly in multi-site environments, as this will resonate well with the interviewers.
✨Demonstrate Your Analytical Skills
Familiarise yourself with tools like GA4 and Tag Manager. Be prepared to explain how you've turned data insights into actionable strategies that have positively impacted conversion rates and customer journeys.
✨Communicate Confidently and Collaboratively
Since you'll be working closely with various teams and stakeholders, practice articulating your ideas clearly. Show that you can manage multiple priorities while maintaining a collaborative spirit, which is key for this role.