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For Companies At a Glance
- Tasks: Lead digital marketing strategies to drive revenue growth and enhance visitor experiences.
- Company: Join Continuum Attractions, a leading operator in the UK attractions industry.
- Benefits: Competitive salary, additional leave options, wellness programmes, and employee discounts.
- Other info: Collaborative team environment with a focus on innovation and personal growth.
- Why this job: Be part of an exciting digital transformation and make a real impact on guest experiences.
- Qualifications: Strong B2C digital marketing experience with skills in PPC, SEO, and analytics.
The predicted salary is between 50000 - 60000 £ per year.
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK's leading operators. We employ over 500 talented people across our sites, and our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life. Our expanding portfolio of UK based attractions includes: ITV's Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King's Close on Edinburgh's Royal Mile, York's Chocolate Story, Eden Camp in Malton, Oxford Castle and Prison, GreenWood Family Park and Spinnaker Tower in Portsmouth.
Please note that we are unable to offer sponsorship for this role; applicants must have the right to work in the UK.
The Role
Reporting to the Director of Marketing Services you will be the Group's central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy. You will be joining us at a pivotal and exciting time, as we progress through an ambitious digital transformation programme — including the recent rollout of new websites, an upgraded ticket-checkout process and the implementation of a new CRM system — where you will play a key role in driving the digital function forward with further enhancements and innovations. You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels. Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities. As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.
The Ideal Candidate
You will be a commercially driven, hands-on digital marketer with strong B2C experience and a passion for performance. You'll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth. You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels. The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM. Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential. Ultimately, we're looking for a proactive problem solver who is both strategic and detail-focused, and always looking for ways to test, learn, and improve performance.
What we offer
In return, we offer a highly competitive salary and an excellent benefits package including:
- The opportunity to purchase additional leave
- Company pension
- Birthday leave
- Employee discount
- Wellness programmes
- Free health cash plan
- Income protection
Above all, we offer you the unique opportunity to join an energetic, passionate team who thrive on collaboration, share a real sense of belonging, and are driven by one mission - delighting our guests across our extraordinary portfolio of attractions.
A full Job Description can be downloaded from the Continuum Attractions website. Apply now and bring your passion, ideas, and expertise and join our exceptionally talented Team!
Group Digital Marketing Manager in Middlesbrough employer: ecruit
Contact Detail:
ecruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Digital Marketing Manager in Middlesbrough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Continuum Attractions.
We think you need these skills to ace Group Digital Marketing Manager in Middlesbrough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Digital Marketing Manager role. Highlight your B2C experience and any relevant digital marketing achievements that align with our goals at Continuum Attractions.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for performance marketing and how your skills can help drive our digital transformation forward.
Showcase Your Data Skills: Since we’re all about data-driven strategies, make sure to mention your experience with tools like GA4 and Tag Manager. Give examples of how you've used data to drive growth in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at ecruit
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all things digital marketing, especially PPC, paid social, CRM, SEO, and analytics. Be ready to discuss how you've used tools like GA4 and Tag Manager to drive growth in your previous roles.
✨Showcase Your Strategic Thinking
Prepare examples of how you've translated business objectives into effective digital strategies. Think about specific campaigns where you identified growth opportunities and how you measured success through conversion and ROI.
✨Demonstrate Your Hands-On Experience
Be ready to talk about your hands-on experience in managing digital marketing activities. Share stories that highlight your ability to juggle multiple priorities and work closely with various stakeholders, including agencies and internal teams.
✨Emphasise Your Problem-Solving Skills
Think of instances where you've encountered challenges in your digital marketing efforts and how you approached solving them. Show that you're proactive and always looking for ways to test, learn, and improve performance.