Head of Campaign Strategy

Head of Campaign Strategy | £70,000-£80,000 | Cheltenham COBA is a Cheltenham-based marketing agency and part of the Workplace Interiors group. We work exclusively with ambitious businesses in the built environment sector, helping them grow through commercially focused marketing We're not a typical agency. As part of a group that builds and operates its own brands, we think like operators, bringing that same commercial mindset to every client we work with. Our work spans performance marketing, brand and content, all focused on one thing: driving measurable growth. We're looking for an experienced Head of Campaign Strategy to lead the strategic direction and performance of campaigns across our client portfolio. Working closely with our Marketing Director, you'll turn business objectives into creative, joined-up marketing activity that delivers measurable results, build trusted relationships with senior clients and help our talented team deliver consistently brilliant work. It's a senior, hands-on role for someone who combines big-picture thinking with commercial awareness, enjoys challenging the status quo and knows how to turn great ideas into action. You'll have the freedom to make decisions, influence how we work and play a meaningful part in shaping the future of COBA. Key Responsibilities · Campaign strategy – Leading integrated marketing strategies across our client portfolio, bringing together paid, organic, content, creative and digital activity to deliver meaningful results. · Client leadership – Building trusted relationships with senior stakeholders, understanding their businesses and confidently advising, challenging and guiding their marketing direction. · Campaign planning – Turning business objectives and customer insights into clear strategies, campaign plans, briefs, budgets and measurable outcomes. · Performance