At a Glance
- Tasks: Lead digital marketing strategy and enhance customer engagement across multiple platforms.
- Company: A leading financial services organisation with a focus on innovation.
- Benefits: Competitive salary up to £84,000, bonus, and comprehensive benefits.
- Other info: Opportunity to lead a talented team and drive impactful digital transformation.
- Why this job: Shape the future of digital marketing in a dynamic and established organisation.
- Qualifications: Proven experience in digital marketing leadership and strong analytical skills.
The predicted salary is between 84000 - 84000 £ per year.
Salary
Up to £84,000 + Bonus + Benefits A leading financial services organisation is seeking an experienced Senior Digital Marketing Manager to shape and deliver its digital strategy, drive customer engagement, and lead the evolution of its online experience.
This is a leadership role with responsibility for digital channels, website strategy, marketing technology, customer journeys, analytics, and digital transformation initiatives across a complex and well-established organisation.
The role: Reporting into a senior marketing leadership team, you will define and execute a data-led digital strategy that strengthens brand reputation, improves customer experience, increases engagement, and delivers measurable commercial outcomes.
You will lead a talented digital team, manage agency and technology partnerships, and work closely with stakeholders across marketing, communications, technology, and business functions to ensure digital activities support broader organisational objectives.
Key Responsibilities Develop and deliver a comprehensive digital marketing and engagement strategy.
Own the web experience, digital infrastructure, user journeys, and content strategy across multiple platforms.
Drive digital transformation initiatives and enhance the use of marketing technology, automation, personalisation, and SEO.
Establish and monitor digital KPIs, using analytics and customer insight to optimise performance and ROI.
Lead, coach, and develop a high-performing digital marketing team.
Manage digital budgets, resources, agency relationships, and technology vendors.
Collaborate with senior stakeholders to influence digital investment decisions and strategic priorities.
Ensure robust governance, compliance, and risk management across all digital activity.
We're looking for a commercially minded digital leader who combines strategic vision with hands-on expertise.
You’ll bring: Significant experience in a senior digital marketing, digital transformation, or e-commerce leadership role.
A proven track record of developing digital strategies that drive traffic, engagement, lead generation, and conversion.
Strong knowledge across SEO, PPC, email marketing, CRM, social media, content marketing, and marketing automation.
Experience with web platforms, CMS solutions, analytics tools, and customer experience optimisation.
Excellent stakeholder management and influencing skills, particularly within complex organisations.
Strong analytical capability and a passion for using data to drive decision-making.
Experience leading, developing, and motivating high-performing digital teams. #J-18808-Ljbffr
Senior Digital Marketing Manager in London employer: ECR Global
As a leading employer in the insurance sector, we pride ourselves on fostering a culture of technical excellence and continuous improvement. Our commitment to employee development is reflected in our ongoing training opportunities and flexible working arrangements, ensuring that our team members can thrive both personally and professionally. With competitive salaries, comprehensive benefits, and a focus on diversity and inclusion, we offer a rewarding environment for those looking to make a meaningful impact in the claims management field.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ECR Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ECR Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ECR Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ECR Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ECR Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ECR Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about ECR Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ECR Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ECR Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ECR Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
