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- Tasks: Create and manage engaging social media content to promote green energy.
- Company: Join Ecotricity, the UK's first green energy company, on a mission to combat climate change.
- Benefits: Enjoy a competitive salary, hybrid working, and various company discounts.
- Why this job: Make a real impact in sustainability while unleashing your creativity in a supportive team.
- Qualifications: 2-4 years in social media management, especially on LinkedIn; strong communication skills required.
- Other info: Be the first Social Media Specialist in our B2B team, shaping your role as you go.
The predicted salary is between 30000 - 42000 £ per year.
This range is provided by Ecotricity. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
2-3 days per week in office in Stroud, Gloucestershire
About Ecotricity Business
We’re on a mission to change the world – so we’re looking for awesome people who want to make a difference every day. No clock-watchers, just earth-shakers.
Climate change is the biggest challenge we face – and the only way to stop it is by changing the way we all live our lives. That means changing how we power our homes, our businesses and our vehicles, changing what we eat and how we make it, and ensuring all the decisions we make are sustainable and have an ethical, green outcome. That’s where we come in.
We’re not just a business energy company, we make a difference at the very centre of things in Britain. We focus on energy, transport, and food because, between them, they account for 80% of all our carbon emissions. By changing those three things and supporting nature, we can make a huge difference.
About the Role
We\’re seeking a creative and data-driven Social Media Specialist to join our marketing team at Ecotricity Business.
In this role, you\’ll be responsible for developing and executing our social media strategy across multiple platforms, creating engaging content that amplifies our green energy mission, and building meaningful connections with our community of environmentally conscious business customers, partners and advocates.
This role is very varied, challenging, rewarding and requires good communication and exceptional organizational skills. You’ll be handling multiple channels and key messages simultaneously, balancing the demands of various projects.
Key Responsibilities
- Strategy & Planning: Develop and implement a comprehensive social media strategy aligned with Ecotricity Business\’s brand values, audiences and business objectives. Create and maintain a content calendar ensuring consistent posting schedule
- Content Creation:
- Create, curate, and schedule engaging content across all relevant social media platforms including LinkedIn, Facebook & Instagram.
- Monitor industry news and content and create reactive responses, in line with our messaging and brand values.
- Support crisis communication efforts through appropriate social media responses
- Community Management: Monitor social media channels and engage with relevant partners and communities. Respond to comments, and messages in a timely and professional manner. Engage with influencers, partners, and industry advocates to expand our reach
- Strong understanding of business priorities: Collaborate with internal teams to develop social media campaigns that support product launches, partnerships, and company initiatives
- Reporting: Track, analyse, and regularly report on social media performance metrics and ROI – both for individual posts and execution of the wider social strategy. Monitor brand mentions and manage online reputation across digital channels
- Stay current with social media trends, platform updates, and industry best practices – and proactively suggest new formats or channels for engaging with our target audience on social media
- Paid Media: Work with Marketing Manager and Marketing Co-Ordinator to manage social media advertising campaigns and budget allocation
What We Offer
- Competitive salary and benefits package.
- Opportunity to promote renewable energy and environmental sustainability
- Creative freedom to develop innovative social media campaigns & brand tone of voice, as part of a growing team. You\’ll be the first to hold this role in the B2B team, so plenty of room to make it your own.
- Collaborative and purpose-driven work environment
If you\’re passionate about sustainability, have a flair for creative content, and want to help us engage communities around the green economy & clean energy, we\’d love to hear from you!
About You
Qualifications
- Minimum 2-4 years of experience in social media management in B2B space or energy sector. Experience of LinkedIn required
- Proven track record of growing social media following and engagement
- Strong understanding of LinkedIn and Meta (priority) and their best practices
- Excellent written communication skills with ability to adapt tone for different audiences
- Experience with social media management tools (Brand Watch, Hootsuite, Buffer, Sprout Social, etc.)
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and basic video editing
- Analytical mindset with experience using social media analytics and reporting tools
- Knowledge of paid social media advertising and campaign optimisation
- Understanding of SEO principles and how they apply to social content
Preferred Skills/Experience
- Experience in the energy, sustainability, or environmental sector
- Knowledge of influencer marketing and partnership collaborations
- Familiarity with emerging social media platforms and trends, including use of AI in writing/ posting/ editing
- Basic photography and videography skills
- Experience with customer service through social channels
- Understanding of content marketing and brand storytelling
About Us
What\’s in it for you…
Healthcare plan, life assurance and generous pension contribution
Hybrid Working
Various company discounts (including shops, gyms, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.
Flexibility statement
The fast moving nature of the company\’s business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.
Ecotricity is Britain\’s greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity – the green kind.
Our mission was, and remains, to change the way energy is made and used in Britain – by replacing fossil fuels with clean, renewable energy.
We don\’t just supply green energy, we use the money from our customers\’ bills to make it ourselves too – we build windmills, sun parks and green gasmills in Britain. We call this turning \’bills into mills\’. Some of our biggest achievements to date include building Britain\’s first megawatt windmill and the country\’s first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.
We don\’t just focus on energy though- we built the Electric Highway, Britain\’s leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain\’s greenest mobile phone service, Ecotalk, where they use the money from their customers\’ bills to protect and regenerate Britain\’s lost rainforests.
Ecotricity is an equal opportunities employer and is committed to providing equality for all.
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Social Media Specialist employer: Ecotricity
Contact Detail:
Ecotricity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Familiarise yourself with Ecotricity's mission and values. Understanding their commitment to sustainability and green energy will help you align your social media strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with LinkedIn and Meta by preparing examples of successful campaigns you've managed. Highlighting your ability to grow engagement on these platforms will demonstrate your expertise in the B2B space.
✨Tip Number 3
Stay updated on the latest trends in social media, especially those related to sustainability and environmental issues. Being able to discuss current trends during your interview will show your passion for the industry and your proactive approach.
✨Tip Number 4
Network with professionals in the energy and sustainability sectors. Engaging with influencers and advocates can provide insights into the industry and may even lead to referrals or recommendations for your application.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in the B2B space or energy sector. Emphasise your achievements in growing social media followings and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with Ecotricity's mission. Mention specific examples of successful social media campaigns you've managed and how they relate to the role.
Showcase Your Skills: Include specific skills that are relevant to the job, such as proficiency in social media management tools and graphic design software. Highlight your analytical mindset and experience with social media analytics.
Research Ecotricity: Familiarise yourself with Ecotricity's values, mission, and recent initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the application process.
How to prepare for a job interview at Ecotricity
✨Know Your Green Energy Facts
Before the interview, brush up on Ecotricity's mission and achievements in renewable energy. Being able to discuss their initiatives, like the Electric Highway or their green gasmills, will show your genuine interest in the company and its values.
✨Showcase Your Social Media Savvy
Prepare examples of successful social media campaigns you've managed, particularly in the B2B space. Highlight your experience with platforms like LinkedIn and Meta, and be ready to discuss how you can apply best practices to enhance Ecotricity's online presence.
✨Demonstrate Analytical Skills
Be prepared to talk about how you've used analytics tools to track social media performance. Discuss specific metrics you've improved and how you plan to measure success in your role at Ecotricity, as data-driven decisions are key in this position.
✨Engage with Their Community
Familiarise yourself with Ecotricity's community engagement efforts. Think of ways you could enhance their community management strategies and be ready to share ideas on how to build meaningful connections with their audience.
