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- Tasks: Lead Clipper Teas marketing strategy and drive sustainable growth.
- Company: Join Ecotone, a Fairtrade tea company dedicated to biodiversity and positive change.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and personal growth.
- Why this job: Make a real impact on the planet while working with a passionate team.
- Qualifications: Strong marketing background and digital experience required; data interpretation skills a plus.
- Other info: Ideal for self-starters eager to thrive in a fast-paced, agile company.
The predicted salary is between 28800 - 43200 £ per year.
Are you passionate about tea? Do you want to do good and make our planet healthier? Joining us as Brand Manager for Clipper Teas you\’ll have the ideal opportunity to make Clipper Teas be the tea of choice for everyone while also doing good for the planet.
As Brand Manager for Clipper Teas you’ll be responsible for the execution and implementation of the Clipper marketing strategy and tactics to drive long-term sustainable growth, as well as to develop and project manage innovation and renovation across the portfolio. Additionally, you will be able to see what a difference it makes to be a Fairtrade tea company – changing lives for the better across the world and being a champion for biodiversity.
Our ideal candidate will have a strong marketing background; good digital marketing experience; understand the importance of brand USP/consumer relationship; be able to interpret data and build category stories, along with good commercial acumen.
Key responsibilities include:
- Support the Clipper Brand Controller with the development, implementation and execution of brand plans (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc)
- New product development (innovation and renovation) being responsible from ideation through concept and launch, to in-store execution and post launch analysis, working in partnership with all stakeholders
- Through analysing the data on market trends, consumer and competitor behaviour, identify new market opportunities and build a compelling selling narrative for our retailers
- Develop activities to win new consumers working with our shopper and commercial teams
- Use consumer insights to develop npd, communications and influencer programmes
- Maintain Clipper Teas brand websites and work with the social media team with an ‘always on’ mindset – content management planning, learning and optimisation
- Administer and maintain the relevant A & P budgets: be able to calculate brand P&L\’s and maintain Brand Bank
If you love Brands and have a \’self-starter\’ mindset wishing to join an agile, fast-paced company that makes a difference, please do get in touch.
Ecotone is committed to creating a diverse, inclusive and equitable environment for all. We are committed to “Food for Bio-diversity” ie: to nourish; to protect; to grow a movement and to raise awareness about the benefits of a healthy, biodiverse world.
Clipper Teas Brand Manager employer: Ecotone
Contact Detail:
Ecotone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Clipper Teas Brand Manager
✨Tip Number 1
Familiarize yourself with Clipper Teas' brand values and mission. Understanding their commitment to Fairtrade and biodiversity will help you align your passion for tea with their goals, making you a more compelling candidate.
✨Tip Number 2
Stay updated on the latest trends in the tea market and consumer preferences. Being able to discuss current market dynamics and how they relate to Clipper's strategy will demonstrate your industry knowledge during interviews.
✨Tip Number 3
Network with professionals in the food and beverage industry, especially those focused on sustainable brands. Building connections can provide insights into the role and potentially lead to referrals.
✨Tip Number 4
Prepare to showcase your digital marketing skills by thinking of innovative campaigns or strategies that could benefit Clipper Teas. Having concrete ideas ready will show your proactive approach and creativity.
We think you need these skills to ace Clipper Teas Brand Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Clipper Teas' brand values and mission. Familiarize yourself with their commitment to Fairtrade and biodiversity, and reflect this understanding in your application.
Highlight Relevant Experience: Emphasize your marketing background, particularly in digital marketing and brand management. Provide specific examples of how you've successfully executed marketing strategies or developed new products.
Showcase Analytical Skills: Demonstrate your ability to interpret data and market trends. Include examples of how you've used consumer insights to drive marketing decisions or identify new opportunities.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Use keywords from the listing, such as 'innovation', 'consumer insights', and 'brand P&L', to make your application stand out.
How to prepare for a job interview at Ecotone
✨Show Your Passion for Tea
Make sure to express your genuine passion for tea during the interview. Share any personal experiences or stories that highlight your love for tea and how it aligns with Clipper Teas' mission of promoting a healthier planet.
✨Demonstrate Your Marketing Expertise
Prepare to discuss your marketing background in detail. Be ready to provide examples of successful campaigns you've managed, particularly those that involved digital marketing and consumer insights, as these are crucial for the Brand Manager role.
✨Understand the Brand's USP
Familiarize yourself with Clipper Teas' unique selling propositions and how they differentiate themselves in the market. Be prepared to discuss how you would leverage these USPs to enhance brand loyalty and attract new consumers.
✨Data-Driven Decision Making
Highlight your ability to interpret data and market trends. Discuss how you have used data analysis in previous roles to identify opportunities and drive marketing strategies, as this will be key in your role as Brand Manager.
