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- Tasks: Drive growth for organic brands by analysing market data and shopper insights.
- Company: Join Ecotone, a B-Corp certified company committed to sustainability.
- Benefits: Competitive salary, car allowance, private healthcare, and a target-based bonus.
- Other info: Be part of a passionate team dedicated to doing good in the world.
- Why this job: Make a positive impact while working with iconic brands like Clipper Teas.
- Qualifications: Experience in FMCG or retail, strong analytical skills, and team player mentality.
The predicted salary is between 50000 - 60000 £ per year.
Are you passionate about thinking big and joining a team who are looking to accelerate the growth of our organic and natural Brands – Clipper Teas, Kallo and Mrs Crimble’s in the UK, while also doing good? Ecotone is looking to recruit a UK Category Manager to develop category insights and work with the Customer Account Managers to drive the narrative, positioning & opportunities of our Brands and company with Waitrose and DComm.
Based in Camberley, you will report to the Category Controller and be a member of the Commercial Team. Here are just some of the exciting responsibilities you will be accountable for:
- Understand and interpret market data and shopper measures to drive insight led thinking internally & externally.
- Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising.
- Manage all five categories for Waitrose and Dcomm (Tea, Savoury Biscuits, Stocks, Free From cake, Dairy Alternatives).
- Establish relationships with the relevant customer contacts and attend customer meetings.
- Be passionate about incorporating category thinking into all aspects of business.
- Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams.
- Develop account team vision with Sales team and track regularly (including NPD, range, distribution, merchandising).
- Develop strong working relationships with all internal and external stakeholders (esp. marketing, commercial, insights).
- Key user of Circana/Nielsen/Worldpanel/Dunnhumby & Microsoft Packages.
We’re looking for someone who has an Agency, FMCG Category Exec or Retailer background and experience of the Convenience Channel would be advantageous. Additionally, you will:
- Be a competent user of Excel and PowerPoint.
- Have experience of Kantar/IRI/Nielsen/DH/i2c (one of the list).
- Be a team player.
- Be analytical with critical thinking and astute commercial judgment.
- Demonstrate strong written and verbal communications skills.
- Be able to build impactful presentations.
- Be flexible, adaptable and 'hands on'.
What you can expect from us is to be part of a passionate UK team working for a company that genuinely cares and tries to do some GOOD in the world. We have the highest B-CORP rating globally. We were the first ever Fairtrade Tea company (we helped write the Fairtrade standards 30 years ago) and we are still the biggest fairtrade tea brand globally. We have biodiversity at our heart & we want to do the right thing. And you’ll get a solid rewards package – salary, car cash allowance, private healthcare, a target-based bonus, pension - and a bunch of other benefits.
Category Manager in Blackwater employer: Ecotone
Contact Detail:
Ecotone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager in Blackwater
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Ecotone. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into the brands you'll be working with. Know Clipper Teas, Kallo, and Mrs Crimble’s inside out – it shows you're genuinely interested!
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive insights in past roles. Bring examples that highlight your critical thinking and commercial judgement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and you’re considered for this exciting opportunity.
We think you need these skills to ace Category Manager in Blackwater
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for organic and natural brands shine through. We want to see that you care about the products and the impact they have on the world.
Tailor Your Insights: Make sure to highlight your experience with market data and shopper insights. We’re looking for someone who can interpret data and provide actionable recommendations, so be specific about your past successes.
Be Personable: Building relationships is key in this role. Use your application to showcase your communication skills and how you've successfully collaborated with teams or clients in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Ecotone
✨Know Your Categories
Before the interview, dive deep into the five categories you'll be managing: Tea, Savoury Biscuits, Stocks, Free From Cake, and Dairy Alternatives. Understand current trends, key players, and consumer preferences in each category. This knowledge will help you demonstrate your passion and expertise during the discussion.
✨Master the Data Tools
Familiarise yourself with Circana, Nielsen, Worldpanel, and Dunnhumby. If you can, practice using these tools to extract insights from market data. Being able to discuss how you've used these tools in past roles or how you would apply them in this position will show you're ready to hit the ground running.
✨Build Relationships
Think about how you can establish strong relationships with customer contacts, especially at Waitrose and DComm. Prepare examples of how you've successfully built rapport in previous roles. This will highlight your interpersonal skills and your understanding of the importance of collaboration in driving category success.
✨Showcase Your Analytical Skills
Be ready to discuss specific instances where your analytical thinking led to actionable insights or business improvements. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you convey your critical thinking abilities and commercial judgement effectively.