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- Tasks: Support brand strategy and drive growth in snacking, cereals, and dairy alternatives.
- Company: Join the no. 1 B Corp food manufacturer committed to sustainability.
- Benefits: Enjoy a competitive salary, private healthcare, and a target-based bonus.
- Why this job: Make a positive impact while working with passionate food lovers.
- Qualifications: Passion for brands, strong organisational skills, and ability to influence stakeholders.
- Other info: Be part of a dynamic marketing team focused on innovation and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
As the no. 1 B Corp food manufacturer, we are passionate about creating great tasting food, made in the right way, delivering exciting products to our consumers while protecting our planet. We have an exciting opportunity for someone to join the Kallo Brand team to help continue to build the growth momentum on our snacking, cereals and dairy alternative categories. You’ll be part of the successful team who launched Veggie Cakes and Oatcakes across all channels of trade.
In this role you’ll be supporting the Kallo Brand Controller in the execution and implementation of marketing strategy and tactics to drive long-term sustainable growth getting involved in every aspect of Brand marketing.
Responsibilities:- Supporting the Kallo Brand Controller with the development, implementation and execution of brand plans (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc).
- Responsible for supporting the team with the development and management of new product development (innovation and renovation) on snacking, dairy alternatives and cereals - from ideation, concept and launch through to in-store execution and post launch analysis.
- Identifying market opportunities through collecting, compiling, verifying and analysing market trends, consumer behaviour and competitor activity.
- Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with the commercial team.
- Use consumer insights to inform development: communications and influencer programmes.
- Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders (internal + external) to deliver top quality innovation on time.
- Calculate P&L’s, brand profitability and other key metrics for each category and innovation.
- Use data sources (including Circana and others) to develop trends and present arguments to retailers on our portfolio building a compelling selling narrative.
- Maintain the relevant websites and social media portals (X, Facebook etc) to ensure optimised look with an ‘always on’ mindset – content management planning, learning and optimisation.
- Manage the A & P budgets liaising with various Ecotone departments: raising PO’s, monthly reconciliations.
- We’re looking for someone who is passionate about Brands and who wishes to do good in the world.
- Demonstrate a genuine passion for food and flavour, curiosity for ingredients, emerging taste trends and how flavour, texture and aroma translate into completing, consumer ready products.
- Engage the entire business and generate buy in to the brand vision.
- Understand the relevance of customer marketing and how to use as part of the overall marketing mix.
- Self-starter with proactive approach and be able to work as a team player as well as work autonomously, with a ‘can-do’ and ‘keep it simple’ attitude.
- Strong organiser and influencer with the ability to build trust and credibility quickly, delivering to short deadlines and across multiple projects all at once.
- Ability to influence key stakeholders.
- Interpret research and data.
- Excellent communicator and inspiring presenter.
- Strong commercial and numerical acumen.
- Be part of a passionate marketing team.
- Enjoy a career with Ecotone for many years to come.
- Work for a company that genuinely cares and tries to do some GOOD in the world.
- We have biodiversity at our heart & we want to do the right thing.
- And you’ll get a solid rewards package – salary, car cash allowance, private healthcare, a target-based bonus, pension - and a bunch of other benefits.
Brand Manager in Blackwater employer: Ecotone
Contact Detail:
Ecotone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Blackwater
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and how they align with your passion for food and sustainability. This will help you stand out as someone who genuinely cares about what they do.
✨Tip Number 3
Showcase your creativity! If you're applying for a Brand Manager role, think of innovative ideas or campaigns you could bring to the table. Presenting fresh concepts can really impress hiring managers and show them you’re ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to create great tasting food while protecting the planet.
We think you need these skills to ace Brand Manager in Blackwater
Some tips for your application 🫡
Show Your Passion: We want to see your genuine love for food and flavour in your application. Share your experiences with ingredients, trends, and how they inspire you to create exciting products. Let your enthusiasm shine through!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that align with the Brand Manager role. We’re looking for someone who understands our brand vision and can engage others, so reflect that in your writing.
Be Data-Driven: Since this role involves analysing market trends and consumer behaviour, include examples of how you've used data in past projects. Show us how you can interpret research and present compelling arguments – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Ecotone
✨Know Your Brand Inside Out
Before the interview, dive deep into the Kallo brand. Understand its products, values, and recent marketing campaigns. Being able to discuss specific examples of how you can contribute to their growth will show your genuine interest and passion for the brand.
✨Showcase Your Analytical Skills
Since the role involves analysing market trends and consumer behaviour, prepare to discuss your experience with data analysis. Bring examples of how you've used insights to drive marketing strategies in the past, and be ready to explain your thought process.
✨Demonstrate Your Creativity
As a Brand Manager, creativity is key! Think of innovative ideas for new products or marketing campaigns that align with Kallo's mission. Present these ideas during the interview to showcase your ability to think outside the box and contribute to product development.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare thoughtful questions about the company's future plans, brand vision, and how they measure success. This not only shows your enthusiasm but also helps you gauge if the company aligns with your values and career goals.
