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For Companies At a Glance
- Tasks: Drive growth in the Hot Drinks category through strategy, innovation, and data analysis.
- Company: Join Ecotone, a company dedicated to biodiversity and positive change.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional development.
- Why this job: Make a real impact on sustainable food practices while leading innovative projects.
- Qualifications: 5-10 years in Category Management or FMCG Marketing with strong analytical skills.
- Other info: Dynamic role with cross-functional collaboration and travel opportunities across Europe.
The predicted salary is between 48000 - 72000 £ per year.
The more diverse an ecosystem is, the richer and more resilient it is. This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity. Are you ready to support our mission? Join us and join our movement to make a difference!
The European Category Marketing & Revenue Growth Manager drives profitable growth by combining category strategy, innovation management, portfolio optimisation and structured Revenue Growth Management (RGM). The role is accountable for delivering net revenue growth, margin expansion and portfolio efficiency through data-led decision making, pricing strategy, mix optimisation and innovation leadership. They are also responsible for D-com, OOH and discounter channels from a global marketing perspective, taking ownership of the growth strategy & accompanying innovation pipeline / project execution to grow these channels for Clipper.
Responsibilities
- Support and execute the European Hot Drinks category strategy
- Identify consumer and shopper opportunities and translate them into clear range and innovation recommendations
- Build robust financial business cases for innovation and renovation projects
- Partner cross-functionally (Supply Chain, Finance, Sales, local markets) to deliver growth and cost efficiencies, whilst reducing complexity
- Lead innovation and renovation projects from concept to launch, ensuring commercial viability and operational simplicity
- Managing overall reduction of complexity in relation to SKUs and factory
- Develop and implement structured RGM frameworks across key markets
- Lead pricing strategy, price architecture and premiumisation initiatives
- Analyse elasticity, promotional effectiveness and trade investment ROI
- Drive SKU optimisation and portfolio simplification to improve GM%
- Support annual planning with clear revenue and margin forecasts
- Establish dashboards to track key metrics such as NR, GM%, promotional performance / ROI & portfolio efficiency / complexity
Data & Strategic Planning
- Leverage market, financial and shopper data to identify risks and growth opportunities
- Translate complex analysis into clear strategic recommendations
- Develop medium-term category growth roadmaps
- Conduct post-launch and performance reviews to embed continuous improvement
KPIs
- Net Revenue Growth
- Gross Margin Improvement
- Category Growth vs Market
- Innovation Success Rate
- Promotional ROI
- SKU Productivity & Portfolio Efficiency
PROFILE & EXPERIENCE
- 5–10 years’ experience in Category Management, RGM, Commercial Strategy or FMCG Marketing
- Strong financial and analytical capability
- Experience working across multiple markets in a matrix organisation
- Fluent English; willing to travel
Ideal candidate: A commercially sharp, data-driven category leader who combines strategic thinking with pricing and margin expertise, and who thrives in a cross-functional European environment.
European Category Marketing (Hot Drinks) & Revenue Growth Manager in Camberley employer: Ecotone France
Contact Detail:
Ecotone France Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Category Marketing (Hot Drinks) & Revenue Growth Manager in Camberley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission around biodiversity and how your skills can contribute to that. Show them you're not just another candidate; you're passionate about making a difference!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in category management and revenue growth aligns with their goals. Keep it concise and impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our mission.
We think you need these skills to ace European Category Marketing (Hot Drinks) & Revenue Growth Manager in Camberley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of European Category Marketing & Revenue Growth Manager. Highlight your experience in category management and any relevant achievements that showcase your financial and analytical skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about hot drinks and how your background aligns with our mission at Ecotone. Be genuine and let your personality come through!
Showcase Your Data Skills: Since this role is all about data-led decision making, make sure to include examples of how you've used data to drive growth or improve margins in previous roles. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our movement!
How to prepare for a job interview at Ecotone France
✨Know Your Numbers
Make sure you brush up on your financial and analytical skills. Be prepared to discuss how you've used data to drive growth in previous roles. This is crucial for a position that focuses on net revenue growth and margin improvement.
✨Understand the Market
Research the hot drinks category and Ecotone's position within it. Familiarise yourself with current trends, consumer behaviours, and competitive landscapes. Showing that you understand the market will demonstrate your strategic thinking capabilities.
✨Cross-Functional Collaboration
Prepare examples of how you've successfully partnered with different teams, like Supply Chain or Sales, to achieve common goals. This role requires strong collaboration skills, so showcasing your experience in this area will be beneficial.
✨Innovation Mindset
Think about past projects where you led innovation or renovation efforts. Be ready to discuss how you approached these projects, from concept to launch, and what the outcomes were. Highlighting your ability to drive innovation will align well with the job's focus.