Brand Manager (Kallo) in Camberley

Would you like to join the first and largest multi-national food company to become a B Corp…home of Clipper Teas, Kallo and Mrs Crimble's? The more diverse an ecosystem is, the richer and more resilient it is. This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity.

We are looking for a Brand Manager for Kallo. You’ll be responsible for supporting the implementation of marketing strategy and tactics to drive long-term sustainable growth (sales & profit) and develop and project manage innovation/renovation in line with the Kallo pipeline. Our ideal candidate will have brand manager level experience in FMCG, good digital marketing skills; experience leading a product launch and P&Ls, the importance of brand USP; be able to interpret data and build category stories along with good commercial acumen.

Key responsibilities include:

• Support Kallo with the development, implementation and execution of brand plan (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc).
• Responsible for the development and management of new product development (innovation and renovation) from ideation through concept and launch through to in-store execution and post launch analysis.
• Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities.
• Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with the commercial team.
• Use consumer insight to inform production development: communications and influencer programmes.
• Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders (internal + external) to deliver top quality innovation on time.
• Calculate P&L’s, brand profitability and other key metrics for each category and innovation.
• Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative.
• Trade presentations – Competent in building and presenting to retailers for sell ins.
• Comms – supporting the controller on comms across all brand categories.
• Manage best in class Ecomm content, including but not exclusive A+ content, images and website to ensure optimised look with an ‘always on’ mindset.
• Administer and maintain the relevant A & P budgets liaising with various Ecotone departments: raising PO’s, monthly reconciliations.
• Brand Bank – update and ongoing management.

Ecotone is committed to creating a diverse, inclusive and equitable environment for all. We are committed to “Food for Bio-diversity” ie: to nourish; to protect; to grow a movement and to raise awareness about the benefits of a healthy, biodiverse world.