At a Glance
- Tasks: Lead EMEA & RoW marketing strategy, driving pipeline performance and team development.
- Company: Join a global tech company dedicated to protecting people and the planet.
- Benefits: Generous paid time off, health coverage, and accelerated learning paths.
- Other info: Inclusive culture that values diversity and personal growth opportunities.
- Why this job: Make a real impact while working with industry experts in a supportive environment.
- Qualifications: Extensive B2B SaaS marketing leadership experience and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
Want to be a part of a company that’s making a difference? We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliver solutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.
Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.
Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.
Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.
We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers. Our culture code, a set of principles that underpins our values, is our commitment to each other and working better together. Join EcoOnline and be part of a mission dedicated to driving positive change.
About the Role
As Senior Director of EMEA & RoW Marketing, you will be the senior regional leader responsible for owning the EMEA and Rest of World marketing function end-to-end, with full accountability for regional pipeline performance — including pipeline volume, quality, velocity and forecasted contribution to revenue. Reporting to the VP of Growth Marketing, you will provide unified strategic and operational leadership across the region, bringing together ABM, Customer Marketing, regional events and field activation under one accountable leader. This is a high-impact opportunity to shape how regional marketing operates, moving from an activation-led model to a commercially accountable function with deep ownership of pipeline health, progression and revenue contribution across EMEA and RoW.
You will partner closely with regional Sales, RevOps, Finance, Customer Success, Product, Partner and Global Marketing teams to translate global campaign priorities into regionally relevant execution. With a particular focus on Enterprise and ABM motions, customer cross-sell activation and event ROI, you will play a critical role in driving measurable commercial impact across markets. You will inherit an established regional marketing team across the UK and Nordics, with scope to evolve the structure as the regional strategy matures. This role offers significant opportunity to design, build and lead a specialist team across ABM, Customer Marketing, regional activation and events to deliver against ambitious regional pipeline goals.
Key Responsibilities:
- Own the regional marketing strategy across EMEA and RoW, balancing global priorities with regional buyer dynamics, market maturity, language and cultural nuance.
- Take full accountability for regional pipeline performance, partnering with Sales, RevOps and Finance on pipeline volume, quality, velocity, stage progression and forecasted contribution to revenue.
- Lead, coach and develop a regional marketing team with clear specialist accountabilities across ABM, Enterprise marketing, Customer Marketing, campaign activation and events.
- Define and execute the regional ABM strategy, partnering with Enterprise sales leaders on named-account selection, orchestration, engagement plays, deal-stage support and measurement.
- Build Customer Marketing programmes that drive cross-sell pipeline, expansion opportunities and customer advocacy across the EMEA and RoW installed base.
- Lead the regional events and field activation strategy, ensuring events are deployed as targeted commercial plays with measurable pipeline impact and return on investment.
- Establish a clear regional operating rhythm, including pipeline reviews, ABM account orchestration, customer activation planning, event planning and performance reporting.
- Translate global campaign playbooks into regionally resonant execution, ensuring campaigns are adapted to local market dynamics while delivering against commercial outcomes.
- Identify pipeline bottlenecks and deploy marketing interventions — including campaigns, ABM plays, customer references and events — where they will have the greatest commercial impact.
- Partner with Business Development to support consistent qualification standards, MQL/SAL handover quality and early-stage pipeline progression across the region.
- Maintain transparent reporting and accountability for regional marketing performance, communicating progress, risks, opportunities and decisions clearly to senior commercial stakeholders.
- Contribute regional insight to global GTM planning, investment prioritisation and resourcing decisions, ensuring EMEA and RoW requirements are well understood and supported.
What we're looking for:
- Extensive senior marketing leadership experience in B2B SaaS or technology, with a proven track record of owning regional pipeline performance end-to-end.
- Experience leading regional marketing across EMEA, ideally with exposure to Rest of World markets (ANZ) and multi-country dynamics across different levels of market maturity.
- Proven success leading ABM, Enterprise marketing or strategic account marketing motions with measurable account-level engagement, opportunity creation and influenced revenue outcomes.
- Strong Customer Marketing experience, particularly around cross-sell, advocacy, customer expansion and installed-base growth.
- Experience designing, delivering and measuring regional events as commercial pipeline drivers rather than activity-led field marketing programmes.
- Highly commercial mindset, with the ability to operate confidently in pipeline, conversion, forecast and revenue language with Sales, RevOps and Finance partners.
- Strong analytical capability, with confidence interpreting pipeline data, diagnosing conversion challenges and prioritising marketing investment based on commercial impact.
- Exceptional leadership and coaching skills, with experience developing marketing managers across specialist areas such as ABM, customer marketing, events and regional activation.
- Strong communication and influencing skills, with experience operating credibly with senior stakeholders in a matrixed, global organisation.
- Confidence working at the intersection of global strategy and regional execution, translating global playbooks into local market impact.
- Familiarity with modern B2B marketing methodology, including ABM frameworks, intent and signal-based marketing, and AI-augmented campaign delivery.
- A leadership style grounded in accountability, operational discipline, clear communication, inclusive team culture and a strong focus on follow-through.
Our Benefits:
- Generous Paid Time Off
- Extended Parental Leave
- Robust Health Coverage
- Accelerated Learning Paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.
Senior Director - EMEA & RoW Marketing in London employer: EcoOnline
EcoOnline is an exceptional employer that prioritises employee well-being and professional growth, making it an ideal place for those looking to make a meaningful impact in HR. With comprehensive health coverage, generous paid time off, and a commitment to accelerated learning paths, employees are supported in both their personal and career development. The collaborative work culture fosters innovation and engagement, ensuring that every team member feels valued and empowered to contribute to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director - EMEA & RoW Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EcoOnline and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EcoOnline are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EcoOnline on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EcoOnline. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director - EMEA & RoW Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EcoOnline. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EcoOnline:Show us that you’ve done your homework! In your application, briefly mention what you admire about EcoOnline’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EcoOnline
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EcoOnline will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EcoOnline, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
