Senior SFMC Developer New London - Commercial

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and audio to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Within the Economist group, we are in a fortunate situation where we have a thriving B2C circulation business and a growing B2B business, including media, content, event, subscription and consulting. We are looking for a Senior Salesforce Marketing Cloud Developer to join the team responsible for the development, maintenance and administration of the marketing tech stack, centred on the Salesforce ecosystem. We work with business owners in marketing and product to deliver scalable, innovative and future-proofed solutions, helping the group realise maximum value from their marketing technology investments.

How you will contribute:

• Developing solutions end-to-end in-line with business requirements and development principles.
• Leading on technical solution design.
• Liaising and collaborating with marketing and product colleagues to help them get the most out of marketing technology.
• Identifying and delivering on training needs amongst end-users and junior colleagues.
• Documenting technical designs, training resources and key engineering decisions.
• Presenting solutions to the wider business and senior leadership.
• Working with QA engineers to make sure quality requirements are met and acceptance criteria satisfied.
• Leading discussion on appropriate marketing tech enhancements and keeping on top of innovations within the marketing automation space.
• Participating in team retros and making recommendations regarding ways of working.
• Adhering to security and data governance principles.
• Adhering to development principles regarding security, resilience and performance.
• Occasionally responding to out-of-hours support requests.
• Exploring the use of AI for productivity and efficiency improvements.

The ideal skills for the role are:

• Salesforce Marketing Cloud Administrator and Developer Certification strongly desired.
• Expert knowledge of Salesforce Marketing Cloud, including: Journey builder, Automation studio, Contact builder, SFMC connector, Advertising studio.
• Advanced HTML and CSS for email.
• Advanced AMPscript.
• Advanced SQL.
• SSJS.
• Experience with data modelling and implementing automated data-driven solutions.
• Knowledge of system integrations.
• An understanding of engineering principles and best practices.
• Leading by example regarding developing with security, resilience and performance in mind.
• Experience improving productivity through the use of AI tools.
• Ability to understand inter-system dependencies.
• Ability to creatively solutionise to meet business requirements.
• Adept at presenting solutions and technical approaches in an easy-to-understand format.
• An understanding of Salesforce CRM.
• Knowledge of the contributors to the cost of SFMC.
• Advanced knowledge of email deliverability and the infrastructure that impacts deliverability.
• Experience working across multiple teams, managing stakeholder expectations and delivering to deadlines.
• An eagerness to pair with fellow developers, share knowledge and coach where appropriate.

What we offer:

We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values:

Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

• Independence: We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.
• Integrity: We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.
• Excellence: We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.
• Inclusivity: We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.
• Openness: We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.