Marketing Manager (CRM, Website & Advertising) in London

Who we areSince 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We are looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.Marketing strategy - Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.Campaign execution - Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.Content and copywriting - Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.Campaign management - Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.Reporting and optimisation - Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.Proven experience marketing B2B conferences or other complex B2B products.Strong campaign planning and project management skills, with the ability to manage several priorities at once.Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.Experience with email marketing, audience segmentation and marketing automation platforms. SalesForce Marketing Cloud, NEXT preferrable A good understanding of digital channels, including paid search, paid social, SEO and website optimisation.Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations.Experience working with a website CMS and briefing creative assets.A commercial mindset and the ability to collaborate effectively with sales, content and event teams.An interest in financial services, treasury or business events. LI-Hybrid Working ArrangementsThe majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. What we offerOur benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.