At a Glance
- Tasks: Lead marketing campaigns for exciting EuroFinance events and boost attendance.
- Company: Join The Economist Group, a leader in global media and information services.
- Benefits: Enjoy competitive pay, health insurance, flexible work options, and wellness resources.
- Other info: Hybrid working model with opportunities for personal growth and community engagement.
- Why this job: Make an impact in the financial services sector while developing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication skills, and a passion for events.
The predicted salary is between 36000 - 44000 £ per year.
Who we are Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world.
Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.
Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries.
Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised.
Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services.
What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Euro Finance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk.
We are looking for a Marketing Manager to lead attendee marketing for a portfolio of Euro Finance events.
You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged.
You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.
Marketing strategy - Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.
Campaign execution - Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.
Content and copywriting - Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.
Campaign management - Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.
Reporting and optimisation - Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.
Proven experience marketing B2B conferences or other complex B2B products.
Strong campaign planning and project management skills, with the ability to manage several priorities at once.
Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.
Experience with email marketing, audience segmentation and marketing automation platforms.
Sales Force Marketing Cloud, NEXT preferrable A good understanding of digital channels, including paid search, paid social, SEO and website optimisation.
Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations.
Experience working with a website CMS and briefing creative assets.
A commercial mindset and the ability to collaborate effectively with sales, content and event teams.
An interest in financial services, treasury or business events.
LI-Hybrid Working Arrangements The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
What we offer Our benefits package is designed to support your wellbeing, growth, and work-life balance.
It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year.
In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
Marketing Events Manager - Hybrid in London employer: Economist Group
The Economist Group is an exceptional employer that fosters a culture of innovation, integrity, and excellence, making it an ideal place for a B2C Customer Service Executive. With a commitment to employee growth, the company offers a competitive benefits package, including flexible working arrangements, comprehensive health support, and opportunities for professional development. Located in a dynamic environment, employees are encouraged to contribute ideas and take ownership of their work, ensuring a meaningful and rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Events Manager - Hybrid in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Economist Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Economist Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Economist Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Economist Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Events Manager - Hybrid in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Economist Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Economist Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Economist Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Economist Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Economist Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Economist Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
