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For Companies At a Glance
- Tasks: Lead our marketing strategy and drive online growth in the beauty industry.
- Company: Join Give Me Cosmetics, a fresh brand shaking up the beauty world since 2017.
- Benefits: Enjoy competitive holidays, flexi time, employee discounts, and BUPA Health Insurance.
- Why this job: Be part of a collaborative culture where your ideas matter and make a real impact.
- Qualifications: 3+ years in online retail marketing, beauty passion, and data-driven insights required.
- Other info: Work closely with senior leaders and creative teams to shape our brand's future.
The predicted salary is between 43200 - 72000 £ per year.
Title: Head of Marketing
Location: Discovery Point, Evans Road, Liverpool, L24 9PB
Salary: Depending on experience
The Role
We are looking for a Head of Marketing to join our growing team. You will be a key member of the business working directly with the Senior Leadership Team, taking ownership of our strategy to support online growth, customer insight, customer retention and rapid global expansion.
Responsibilities
- Develop and implement a marketing strategy that aligns with our ambitious global business goals.
- Conduct in-depth market research to uncover trends, customer preferences, and competitor activities, driving our brands competitive edge.
- Oversee the creation, implementation and maintenance of a powerful and consistent brand identity across channels.
- Ensure our marketing efforts effectively showcase our unique value propositions, making us stand out in the crowded beauty industry.
- Lead our digital marketing initiatives, including social media, influencers, live shows, press etc. to optimise our online presence, awareness and customer engagement.
- Plan and execute compelling campaigns, promotions and partners that drive traffic and sales.
- Work closely with the creative and product teams to develop captivating marketing collateral that resonates with our audience.
- Work closely with the analytical teams to leverage customer data for targeted marketing initiatives.
- Develop and manage the marketing budget, ensuring efficient resource allocation and tracking ROI for all campaigns.
Accountability
- Budgetary management.
- Achieving outset KPI targets including:
- Customer recruitment (new & returning).
- ROI.
- Revenue.
- Brand Awareness.
Skills
- Minimum 3 years’ operating at similar level within online retail.
- Beauty enthusiast.
- Proficient in using data to create actionable insights.
- Experience in managing and growing an in-house marketing team in a high volume B2C business.
- Experience with global markets.
About Us
Give Me Cosmetics is an online Hair, Skin and Beauty Brand specialising in the sale of all your skin, hair and body care needs. We launched in 2017 with the aim to flip the beauty industry on its head and represent everyday people.
Our mantra is ‘Real People, Real Results’, something we ensure is present throughout our marketing and advertising activities.
We pride ourselves on having a low staff turnover, a fantastic working culture with a collaborative approach where your voice and ideas are heard.
Benefits
- Competitive holidays + an extra day for your birthday.
- Free office parking.
- Flexi Time.
- Employee discounts across our Brands.
- BUPA Health Insurance upon successful completion of probationary period.
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Head of Marketing employer: eComplete
Contact Detail:
eComplete Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in the beauty industry. Understanding current market dynamics and consumer preferences will help you demonstrate your expertise during discussions with our Senior Leadership Team.
✨Tip Number 2
Showcase your experience in managing marketing teams by preparing examples of successful campaigns you've led. Highlight how you used data to drive decisions and improve ROI, as this aligns with our focus on analytical marketing.
✨Tip Number 3
Research our brand identity and values thoroughly. Be ready to discuss how you can enhance our unique value propositions and maintain a consistent brand image across various channels.
✨Tip Number 4
Prepare to discuss your experience with global markets. We are looking for someone who can navigate different cultural contexts and adapt marketing strategies accordingly, so share relevant examples from your past roles.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Head of Marketing position. Tailor your application to highlight your relevant experience in online retail and marketing strategy.
Showcase Your Experience: In your CV and cover letter, emphasize your minimum 3 years of experience at a similar level, particularly in managing an in-house marketing team and working with global markets. Use specific examples to demonstrate your achievements.
Highlight Your Passion for Beauty: Since the company specializes in beauty products, express your enthusiasm for the beauty industry in your application. Share any personal experiences or insights that relate to the brand's mission of representing everyday people.
Demonstrate Data Proficiency: Make sure to mention your proficiency in using data to create actionable insights. Provide examples of how you've leveraged customer data in past roles to drive marketing initiatives and improve ROI.
How to prepare for a job interview at eComplete
✨Show Your Passion for Beauty
As a Head of Marketing in the beauty industry, it's crucial to demonstrate your enthusiasm for beauty products and trends. Share your personal experiences with beauty brands and how they inspire your marketing strategies.
✨Highlight Your Data-Driven Approach
Since the role requires proficiency in using data for actionable insights, be prepared to discuss specific examples where you've successfully leveraged customer data to drive marketing initiatives and improve ROI.
✨Discuss Your Leadership Experience
Talk about your experience managing and growing an in-house marketing team. Highlight your leadership style and how you foster collaboration and creativity within your team to achieve ambitious goals.
✨Prepare for Market Research Questions
Expect questions about your approach to conducting market research. Be ready to discuss how you uncover trends and customer preferences, and how this information has shaped your previous marketing strategies.
