At a Glance
- Tasks: Boost e-commerce visibility on Google Shopping and mentor our internal PPC team.
- Company: Dynamic e-commerce business based in London with a focus on growth.
- Benefits: Flexible working arrangements and the chance to shape our PPC strategy.
- Other info: Collaborative environment with opportunities for hands-on work in London.
- Why this job: Join us to make a real impact in e-commerce and develop your expertise.
- Qualifications: Deep knowledge of Google Shopping, PPC, and team development experience.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for an exceptional, highly experienced PPC specialist to work with our e-commerce business on a fractional basis. We already have a good level of PPC knowledge internally, so we're not looking for someone to manage campaigns for us or teach us the fundamentals. We want someone who knows considerably more than we do, can challenge our thinking and, importantly, help develop the capability of our internal team.
A major focus for us is Google Shopping visibility. We want to answer a deceptively simple question: How do we get our products appearing in more relevant Google Shopping results?
We want someone with genuinely deep and current expertise in:
- Google Shopping & Merchant Center
- Product feeds, taxonomy, titles and attributes
- Shopping query coverage and impression share
- Performance Max and Shopping campaign architecture
- Identifying searches/categories where competitors appear and we don't
- Bidding, budgets and product segmentation
- Microsoft / Bing Ads & Shopping
- Google Demand Gen & Display
- Criteo & AdRoll
- Attribution and incrementality
Our ambition isn't simply to spend more. We want to understand how we can materially increase the visibility and coverage of our products while maintaining commercial discipline and profitability.
Developing Our Team is also an important part of the brief. We want someone who enjoys working alongside an internal team, sharing their expertise and helping make the people around them better. That could involve reviewing accounts together, challenging strategy, introducing new approaches, developing testing plans and helping the team build a much deeper understanding of PPC and Shopping.
We're based in London and, ideally, we'd like someone who is willing to spend some time working with the team in our office, rather than the relationship being entirely remote. We're not looking for a Paid Social specialist who also does some PPC. PPC — and particularly Google Shopping — needs to be an area of genuine expertise. You also need to be very current and hands-on. We want someone who understands what is happening within Google Ads today and has strong opinions based on recent, practical experience.
If you're interested, please send me a short message covering:
- How you would approach getting an established e-commerce retailer appearing in more Shopping results.
- An example of where you've materially increased Shopping visibility or query coverage.
- How hands-on you are with Google Ads and Merchant Center today.
- How you've previously helped develop an in-house PPC team.
- Whether you're able to spend some time working with us in London.
If Google Shopping and PPC are genuinely your specialist subjects — and you enjoy developing internal teams — we'd love to hear from you.
Fractional PPC Consultant in City of London employer: Ecomnova
Ecomnova is an excellent employer for those looking to kickstart their career in digital marketing, offering a dynamic work culture that fosters creativity and collaboration. With a hybrid work model based in Greater London, employees enjoy the flexibility of remote working while also having the opportunity to engage with a vibrant team in the office. The company prioritises employee growth through mentorship and training, making it a rewarding place for recent graduates to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional PPC Consultant in City of London
✨Showcase Your Online Presence
Make sure your portfolio shines! Create a website or use platforms like Behance or Dribbble to showcase your e-commerce projects. This way, when clients like Ecomnova check out your work, they can see your style and skills in action.
✨Get Involved in E-commerce Communities
Dive into e-commerce forums, Facebook groups, and LinkedIn networks focused on the field. Share your knowledge, ask questions, and connect with other freelancers and potential clients. This is where opportunities often pop up, especially for platforms like Shopify or WooCommerce.
✨Leverage Seasonal Trends
E-commerce is heavily influenced by seasonal trends, so time your outreach right! Be proactive around peak shopping seasons (like Black Friday or Christmas) and pitch your services to brands that are ramping up their online presence.
✨Pitch Directly to Brands You Admire
Identify brands you love that could use a fresh touch and send them a personalised pitch. Point out how your skills can elevate their e-commerce game. Don’t forget to mention that you’d love to work with them – it shows you're genuinely interested!
We think you need these skills to ace Fractional PPC Consultant in City of London
Some tips for your application 🫡
Show Off Your Freelance Skills:Since you're going for a freelance role in e-commerce, it's vital to highlight your experience with specific platforms like Shopify or WooCommerce. Make sure you list relevant past projects that showcase your ability to manage online stores and understand customer behaviour.
Portfolio Time!:A strong portfolio is essential when applying for freelance work. Include case studies or examples of successful e-commerce campaigns you've run. If you've got data to back up your achievements—like increases in sales or traffic—definitely share that!
Rates and Availability Matter:Freelance roles often require clarity about your rates and availability. Be upfront about what you charge and when you can start working. This helps set clear expectations right from the beginning, which we love to see!
Tailor Your Proposals:When applying to Ecomnova for the Fractional PPC Consultant position, make sure you tailor your application to their specific needs. Research their online presence and mention how you can help enhance it through your skills. A personal touch goes a long way in the e-commerce world!
How to prepare for a job interview at Ecomnova
✨Showcase Your E-commerce Savvy
Make sure to highlight your knowledge of e-commerce platforms like Shopify or WooCommerce. If you’ve worked with any tools for SEO or digital marketing, be ready to discuss specific strategies you've implemented – this shows you're not just familiar with the field but actively engaged with the latest trends.
✨Pitch Your Portfolio Like a Pro
As a freelancer, your portfolio is your golden ticket! Prepare to present your best work, highlighting projects that demonstrate your ability to drive sales or improve user experience. Be ready to explain your thought process behind each project and the measurable results you achieved.
✨Clarify Your Rates Early On
Don’t shy away from discussing your rates during the interview. Be clear about what you offer within your budget range, and if possible, back it up with examples of previous projects that justify those rates. This not only gives you credibility but also sets clear expectations from the get-go.
✨Familiarise Yourself with Data Analytics
E-commerce thrives on data, so brush up on your analytics skills! Be prepared to talk about how you’ve used tools like Google Analytics or A/B testing to optimise performance. Understanding metrics that matter will give you an edge and show your potential client that you can contribute strategically.
