At a Glance
- Tasks: Lead conversion rate optimisation to enhance YETI's digital experience across Europe.
- Company: Join YETI, a brand dedicated to outdoor adventures and high-quality gear.
- Benefits: Enjoy hybrid work, competitive salary, and a commitment to diversity and inclusion.
- Other info: Collaborate with cross-functional teams in a dynamic, fast-paced environment.
- Why this job: Make a real impact by shaping the CRO strategy and driving revenue growth.
- Qualifications: 5+ years in eCommerce CRO, skilled in analytics tools and UX principles.
The predicted salary is between 55000 - 60000 £ per year.
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CRO Specialist Europe company YETI location City Of Bristol, England, United Kingdom work mode hybrid posted 21 Jul
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary.
When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side.
Together, you’ll help our customers get the high‑quality gear they need to make the most of their adventures.
We are BUILT FOR THE WILD™.
The CRO Specialist will own end‑to‑end conversion rate optimisation across YETI Europe’s digital experience.
This role combines experimentation, behavioural insight, analytics, and UX best practice to improve conversion and identify new revenue opportunities.
You’ll play a key part in building our CRO capability, shaping a test‑and‑learn culture, and turning insight into actionable product, content, and development improvements.
Key Responsibilities
- End‑to‑End Experimentation
- Lead full CRO workflow: hypothesis generation, test planning, KPI definition, configuration, execution, and post‑test analysis.
- Run A/B and multivariate tests across core journeys (PDP, cart, checkout, navigation, mobile experience).
- Maintain and prioritise the CRO roadmap and backlog based on data, opportunity size, and business goals.
- Insight & Analysis
- Use GA4, Shopify analytics, heatmaps, session recordings, and behavioural data to identify friction points and conversion opportunities.
- Translate insight into clear, evidence‑based recommendations for Product, UX, Content, and Engineering teams.
- Conduct deep‑dive funnel, journey and behaviour analyses to uncover trends specific to European customers.
- Optimisation Delivery
- Work with Global UX, Product and Dev teams to ensure recommendations are translated into production‑ready solutions.
- Influence site hygiene, content optimisation, and e Commerce best practice across teams.
- Input CRO findings into the wider product, content and development roadmap.
- Qualitative Insight (Nice to Have)
- Create light prototypes or wireframes in Figma to support testing or validation.
- Run qualitative user tests, surveys, polls, and concept validation sessions.
- Cross‑Functional Collaboration
- Partner with Digital Product, Design, Content, Trading, Development and Marketing to embed test learnings.
- Synthesis test outcomes through clear reporting, storytelling, and data‑driven recommendations.
- Core Skills
- Required Experience & Skills
- Over 5 years strong experience running CRO programmes for an e Commerce business (A/B, MVT, funnel optimisation).
- Skilled in GA4, Shopify analytics, and behavioural insight tools (Optimizely, Visually, VWO, AB Tasty, Clarity etc.).
- Strong analytical and numerical skills with the ability to interpret data into clear decisions.
- Understanding of UX principles, customer psychology, and mobile‑first optimisation.
- Ability to manage multiple tests, priorities and stakeholders in a fast‑paced environment.
- Tools & Platforms
- Must Have: GA4, Shopify, A/B testing and Heatmapping tools (Optimizely/Visually/VWO/AB Tasty, Hotjar, Clarity).
- Nice To Have
- Figma for prototyping
- Shopify Site Management for building testable experiences
- Klaviyo data for behavioural segmentation
- Google Tag Manager awareness
- Understanding of front‑end behaviour (events, data layers)
- Jira
- What This Role Enables
- Improved conversion and revenue across Europe through structured, data‑driven optimisation.
- Insight into local user behaviour and consumption trends to identify market‑specific opportunities.
- Stronger alignment between CRO findings and product, content, and development decisions.
- A shift toward a continuous optimisation culture, testing, learning and improving, not just shipping one‑off projects.
- Building foundational CRO capability as part of our broader analytics and experience strategy.
- In a Nutshell
- You’ll shape and run the CRO engine for YETI Europe — using experimentation, behavioural insights and smart optimisation to improve conversion and influence the direction of our digital experience.
This role is perfect for someone who wants ownership, impact, and the chance to build capability from the ground up.
- This job description outlines the main responsibilities of the role; however, it is not intended to be an exhaustive list of all duties.
The role holder may be required to undertake additional tasks and responsibilities that are reasonably aligned with the role, skills, and business needs.
- #Hybrid
- Benefits & Perks
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees.
We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild
Wild
Find out more about our commitment to DE&I at yeti. com/esg. html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.
If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti. com.
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CRO Specialist Europe employer: Ecommerce Guide
Pretty You London is an exceptional employer, offering a dynamic work environment in the heart of Manchester, where creativity and ambition are at the forefront of our culture. As we embark on an exciting growth journey, employees will enjoy genuine P&L ownership, flexible working hours, and a supportive team atmosphere that fosters personal and professional development. With a commitment to work-life balance and a range of benefits including generous holiday allowances and employee discounts, joining us means being part of a brand that values your contributions and empowers you to make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist Europe
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Ecommerce Guide are looking for when hiring for a CRO Specialist Europe.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Ecommerce Guide for the CRO Specialist Europe, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Ecommerce Guide as a CRO Specialist Europe, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Ecommerce Guide’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO Specialist Europe.
We think you need these skills to ace CRO Specialist Europe
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Ecommerce Guide, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Ecommerce Guide's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Ecommerce Guide. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Ecommerce Guide
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Ecommerce Guide uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Ecommerce Guide. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
