At a Glance
- Tasks: Lead and grow our Conversion Engine programme for Shopify brands, refining CRO strategies.
- Company: Ecom Landers, a dynamic agency with a focus on innovative e-commerce solutions.
- Benefits: Competitive salary, revenue share, performance bonuses, and remote work flexibility.
- Other info: Opportunity to build and lead a team in a supportive, collaborative environment.
- Why this job: Join a leadership role where you can make a real impact on high-value client relationships.
- Qualifications: 5+ years in CRO, strong copywriting skills, and proven client relationship management.
The predicted salary is between 45000 - 45000 € per year.
We're hiring a Lead Conversion Strategist to run and grow our Conversion Engine programme - the managed post-click CRO retainer for Shopify brands doing £300k–£1.5M/mo. This is a senior leadership seat. You'll refine & constantly upgrade how we run CRO at Ecom Landers - methodology, frameworks, standards - and own the strategic relationship with our highest-value clients. You sit alongside our Design Lead and Dev Lead as the third pillar of our agency. Over time, you'll build out and lead a team of strategists under you.
What you'll do:
- Own the strategy and outcomes for your book of Conversion Engine accounts - no cap on how big that book becomes.
- Run the full client relationship - kickoff, weekly cadence, strategic reviews, escalations, expansion.
- Build the test roadmap and write & direct the copy (hero, PDP, funnel).
- Brief the design and dev pods on what to build and why.
- Refine the agency's CRO methodology - playbooks, frameworks, test taxonomies, the way we run engagements.
- Recruit, train, and lead junior/mid strategists as the book grows.
- Report on lifts, retention, and programme performance using our internal "EcomLandersApp" tool as well as Claude-powered reporting.
- Sit at the leadership table - contribute to agency direction, pricing, productisation, hiring.
What we need from you:
- 5+ years agency-side or in-house CRO, ideally with a copywriting background.
- Available 9am - 5pm UK working hours.
- Proven ability to hold senior client relationships without escalation.
- Direct response copy fluency - you can write a hero in a brand's voice or recognise when one is wrong.
- Sharp test design instincts - you frame hypotheses properly, not "let's try a green button".
- Numerate and comfortable in GA4, Shopify analytics, Intelligems, Triple Whale, Heatmaps, Klaviyo.
- Operationally tight - you run a weekly cycle without being chased. You close loops, send the recap, flag the slip before it's a problem.
- Capacity and ambition to build a team under you - this is a Lead role, not a senior IC.
Compensation:
- £45,000 base
- 5% revenue share on accounts you personally own
- Retention bump: 5% → 7% on accounts retained 6 months+
- 2% override on accounts run by strategists you manage
- Milestone bonus pool eligibility from month 6
- Discretionary annual performance bonus up to £10k OTE £80-90k year one. £110-130k year two at full personal load. £140-155k+ year three with team and milestone bonuses. No ceiling on what you retain and grow.
The setup:
UK-based, remote with occasional and largely optional team meets. You'll work alongside our Design Lead, Dev Lead, COO & Founder. We've built 6,000+ landing pages for 550+ DTC brands in 8 years. Ecom Landers APP is our internal delivery OS - pod-based execution, structured intake, weekly test cycles, full reporting. You bring the strategy, the standards, and the relationships; we give you the tools, the team, and the brands to do your best work.
Lead Conversion Strategist employer: Ecom Landers
Ecom Landers is an exceptional employer for a Lead Conversion Strategist, offering a dynamic work culture that fosters innovation and collaboration. With a focus on employee growth, you will have the opportunity to build and lead your own team while working alongside experienced professionals in a remote setting that encourages flexibility and creativity. The competitive compensation package, including revenue share and performance bonuses, reflects our commitment to rewarding talent and driving success for both our clients and our team members.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Conversion Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in conversion rate optimisation. We want to see how you’ve made an impact before, so let’s make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s a big game day! Research the company, understand their clients, and come armed with questions that show you’re genuinely interested. We want to demonstrate that we’re not just looking for any job, but that we’re excited about this specific role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to go directly through us. Let’s make that connection happen!
We think you need these skills to ace Lead Conversion Strategist
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 5+ years of experience in CRO, especially if you've got a copywriting background. We want to see how you've managed client relationships and driven results in your previous roles.
Be Specific About Your Skills:When you’re writing your application, be specific about your skills in test design and analytics tools like GA4 and Shopify. We love numbers, so don’t shy away from showcasing your analytical prowess!
Tailor Your Application:Customise your application to reflect our job description. Use the same language we do and show us that you understand what it means to own a strategy and lead a team. This will help you stand out!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ecom Landers
✨Know Your CRO Inside Out
Make sure you brush up on your conversion rate optimisation (CRO) knowledge. Be ready to discuss methodologies, frameworks, and your past successes in detail. This role is all about strategy, so having specific examples of how you've improved conversion rates will really impress.
✨Showcase Your Copywriting Skills
Since a strong copywriting background is essential, prepare to demonstrate your ability to write compelling copy. Bring examples of hero sections or product descriptions you've crafted that drove results. Being able to articulate why certain copy works will set you apart.
✨Be Ready to Discuss Client Relationships
This position requires managing senior client relationships, so be prepared to share your experiences. Talk about how you've handled escalations, built trust, and maintained long-term partnerships. Highlighting your operational tightness in these scenarios will show you're the right fit.
✨Demonstrate Leadership Potential
As this is a lead role, they’ll want to see your capacity to build and manage a team. Share your vision for leading junior strategists and how you plan to foster their growth. Discuss any previous leadership experiences and how you’ve successfully guided teams towards achieving goals.
