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- Tasks: Lead and execute our social media strategy, focusing on Instagram and TikTok.
- Company: Charmspring is a pre-launch startup aiming to enhance family life through learning and connection.
- Benefits: Join a dynamic team with opportunities for creativity and growth in a startup environment.
- Why this job: Be the voice of our brand and engage with a vibrant community while shaping our launch.
- Qualifications: Experience in social media strategy, strong storytelling skills, and a passion for startups required.
- Other info: This role reports directly to the Founder/CEO, offering a unique chance to influence company direction.
The predicted salary is between 36000 - 60000 £ per year.
Charmspring is looking for a Head of Social Media and Content who will join our pre-launch company to own, develop, build, and execute our social media strategy and other owned content opportunities across all platforms. The right candidate is creative, brand-oriented, metrics-driven, and savvy about all of the major social media platforms. You’ll be responsible for channel strategy and execution, including creating original content, leveraging available content, defining additional content needs and needed support, writing all social media copy, and engaging with our digital community. You will be the point person responsible for all organic social media channels and how they drive impact to our greater business goals. This role reports to the Founder/CEO.
What You’ll Do:
- Lead the creation and execution of our Social Media strategy across all channels, with a focus on Instagram and TikTok.
- Lead the cultural conversation around Charmspring and the values that we believe in.
- Engage directly with our parent audiences, creating interesting content they’ll care about and be a part of what’s happening in the parent world.
- Help bring our launch product and future products to life by collaborating with stakeholders inside and outside of the organization on social-first ideas and concepts.
- Leverage social channels as a way to connect with our audience and to provide product education, entertainment, and brand-forward messaging.
- Collaborate with content creators to create engaging and growth-driven content.
- Write all copy for social media captions and plan weekly feeds.
- Help the rest of the company understand what our community is saying; engage with the community and report the insights back to the team.
What You’ll Bring:
- Several years of experience managing social media marketing strategy and content.
- Expertise in growing followings, engagement, brand love, and revenue.
- Experience managing and prioritizing multiple projects simultaneously with the ability to organize workload to meet deadlines.
- Strong analytical skills for measuring and reporting on success.
- Strong storytelling skills with the ability to distill and optimize content for social media.
- A passion for startups and e-commerce.
About Charmspring:
Charmspring is launching in 2024. Our mission is to add to the harmony and fun of family life while creating opportunities for learning, development, and connection among families.
Contact Detail:
ECL Kontor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media and Content
✨Tip Number 1
Familiarise yourself with Charmspring's brand values and mission. Understanding what the company stands for will help you align your social media strategy ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of current trends on Instagram and TikTok. Prepare examples of successful campaigns or content that have resonated with audiences on these platforms to demonstrate your expertise.
✨Tip Number 3
Engage with Charmspring’s existing social media channels before applying. Comment on posts, share your thoughts, and show genuine interest in their content to make a memorable impression.
✨Tip Number 4
Prepare to discuss how you measure success in social media campaigns. Be ready to share specific metrics you've used in the past to track engagement and growth, as this role is metrics-driven.
We think you need these skills to ace Head of Social Media and Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Social Media and Content position at Charmspring. Understand the key responsibilities and required skills, as this will help you tailor your application.
Showcase Relevant Experience: Highlight your experience in managing social media strategies and content creation. Provide specific examples of how you've grown followings, increased engagement, or driven brand love in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for startups and e-commerce. Discuss how your values align with Charmspring's mission and how you can contribute to their goals through innovative social media strategies.
Tailor Your CV: Ensure your CV is tailored to the job by emphasising your storytelling skills and analytical abilities. Include metrics that demonstrate your success in previous social media roles, such as engagement rates or follower growth.
How to prepare for a job interview at ECL Kontor
✨Showcase Your Creativity
As the Head of Social Media and Content, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your innovative approach. Be ready to discuss how you can bring fresh ideas to Charmspring's social media strategy.
✨Know the Platforms Inside Out
Familiarise yourself with Instagram and TikTok, as these are crucial for the role. Understand their algorithms, trends, and best practices. During the interview, share insights on how you would leverage these platforms to engage Charmspring's audience effectively.
✨Demonstrate Analytical Skills
Since the role requires a metrics-driven approach, be prepared to discuss how you've used analytics in previous roles. Bring examples of how you've measured success and adjusted strategies based on data to drive engagement and growth.
✨Engage with the Community
Charmspring values community engagement, so highlight your experience in building and nurturing online communities. Discuss how you would interact with parents and gather insights to inform content strategy, showing that you understand the importance of listening to the audience.
