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- Tasks: Lead and execute our social media strategy, focusing on Instagram and TikTok.
- Company: Charmspring is a pre-launch startup dedicated to enhancing family life through learning and connection.
- Benefits: Join a dynamic team with opportunities for creativity and growth in a fun, supportive environment.
- Why this job: Be the voice of our brand and engage with a vibrant community while shaping our launch.
- Qualifications: Experience in social media strategy, strong storytelling skills, and a passion for startups required.
- Other info: This role reports directly to the Founder/CEO, offering a unique chance to influence company direction.
The predicted salary is between 36000 - 60000 £ per year.
Charmspring is looking for a Head of Social Media and Content who will join our pre-launch company to own, develop, build, and execute our social media strategy and other owned content opportunities across all platforms. The right candidate is creative, brand-oriented, metrics-driven, and savvy about all of the major social media platforms. You’ll be responsible for channel strategy and execution, including creating original content, leveraging available content, defining additional content needs and needed support, writing all social media copy, and engaging with our digital community. You will be the point person responsible for all organic social media channels and how they drive impact to our greater business goals. This role reports to the Founder/CEO.
What You’ll Do:
- Lead the creation and execution of our Social Media strategy across all channels, with a focus on Instagram and TikTok.
- Lead the cultural conversation around Charmspring and the values that we believe in.
- Engage directly with our parent audiences, creating interesting content they’ll care about and be a part of what’s happening in the parent world.
- Help bring our launch product and future products to life by collaborating with stakeholders inside and outside of the organization on social-first ideas and concepts.
- Leverage social channels as a way to connect with our audience and to provide product education, entertainment, and brand-forward messaging.
- Collaborate with content creators to create engaging and growth-driven content.
- Write all copy for social media captions and plan weekly feeds.
- Help the rest of the company understand what our community is saying; engage with the community and report the insights back to the team.
What You’ll Bring:
- Several years of experience managing social media marketing strategy and content.
- Expertise in growing followings, engagement, brand love, and revenue.
- Experience managing and prioritizing multiple projects simultaneously with the ability to organize workload to meet deadlines.
- Strong analytical skills for measuring and reporting on success.
- Strong storytelling skills with the ability to distill and optimize content for social media.
- A passion for startups and e-commerce.
About Charmspring:
Charmspring is launching in 2024. Our mission is to add to the harmony and fun of family life while creating opportunities for learning, development, and connection among families.
Head of Social Media and Content employer: ECL Kontor
Contact Detail:
ECL Kontor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media and Content
✨Tip Number 1
Familiarise yourself with Charmspring's brand values and mission. Understanding what the company stands for will help you align your social media strategy with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your creativity by preparing a mock social media campaign tailored to Charmspring. This will demonstrate your ability to think strategically and creatively about how to engage their target audience.
✨Tip Number 3
Engage with Charmspring's existing social media channels before applying. Comment on their posts and share relevant content to show your genuine interest in the brand and its community.
✨Tip Number 4
Prepare to discuss metrics and analytics during your interview. Be ready to share examples of how you've successfully measured and reported on social media success in previous roles, as this is crucial for the Head of Social Media position.
We think you need these skills to ace Head of Social Media and Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Social Media and Content position at Charmspring. Understand the key responsibilities and required skills, as this will help you tailor your application.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience in managing social media strategies and content creation. Provide specific examples of how you've grown followings, increased engagement, or driven brand love in previous roles.
Demonstrate Creativity: Since the role requires a creative approach, include examples of original content you've created or campaigns you've led. This could be through links to your portfolio or descriptions of successful projects that align with Charmspring's mission.
Engage with the Brand: Show your enthusiasm for Charmspring by engaging with their current social media channels. Mention any insights or ideas you have about their content strategy in your application to demonstrate your proactive approach and understanding of their brand.
How to prepare for a job interview at ECL Kontor
✨Showcase Your Creativity
As the Head of Social Media and Content, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your innovative approach. Be ready to discuss how you can bring fresh ideas to Charmspring's social media strategy.
✨Know the Platforms Inside Out
Familiarise yourself with Instagram and TikTok, as these are crucial for the role. Understand their algorithms, trends, and best practices. During the interview, share insights on how you would leverage these platforms to engage Charmspring's audience effectively.
✨Demonstrate Analytical Skills
Be prepared to discuss how you measure success in social media campaigns. Bring examples of metrics you've tracked in previous roles and how you've used data to inform your strategies. This will show your metrics-driven mindset, which is essential for the position.
✨Engage with the Company’s Values
Charmspring values harmony and fun in family life. Research the company’s mission and be ready to discuss how your personal values align with theirs. Show enthusiasm for their goals and how you can contribute to fostering a positive community around their brand.
