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- Tasks: Create impactful marketing campaigns and drive demand generation strategies.
- Company: Join ECI Software Solutions, a top-rated workplace focused on innovation.
- Benefits: Competitive salary, hybrid work options, and clear growth opportunities.
- Why this job: Make a real impact in a dynamic team while shaping our UK demand strategy.
- Qualifications: 5+ years in B2B marketing with strong communication and data skills.
- Other info: Collaborative environment with a focus on knowledge sharing and professional development.
The predicted salary is between 52000 - 57300 £ per year.
Location: Lincoln, UK (must live within 25 miles from the office)
About ECI Software Solutions
At ECI we build software that supports companies in manufacturing and construction. Our ERP solutions give them control over their processes, insight into their performance and the ability to grow with confidence. We work for companies that invest in craftsmanship and innovation. Our software helps them plan, produce and deliver efficiently and sustainably. Within ECI you will find a mix of experienced professionals and new talent with fresh ideas and ambition. Knowledge sharing, development and teamwork are part of our everyday culture.
About the role
We’re looking for a Demand Generation Manager who enjoys creating momentum, building data-informed marketing campaigns and turning strategy into measurable pipeline growth. This is a new role in our UK office and a great opportunity for someone who wants ownership and visible impact. You’ll be based in our Lincoln office where around 60 colleagues support both the UK and global teams. You will work closely with a small and ambitious Sales and Marketing team of 4 direct colleagues and collaborate with teams across Europe and the US.
What you’ll do
- You will take responsibility for demand generation programs across both new business and existing customers.
- Your work includes:
- Building yearly demand and campaign plans
- Aligning messaging and channels with Sales, Product Marketing and BDR teams
- Planning and prioritizing activities using Asana and sprint methodology
- Running campaigns across multiple channels together with internal teams and external agencies
- Measuring performance and refining based on insights
- Ensuring alignment with key stakeholders throughout delivery
- Developing nurture flows across the full funnel
- Monitoring conversion and adjusting content and touchpoints
- Supporting forecasting and reporting accuracy
Who you are
You bring experience and confidence in running demand programs within a B2B environment. You communicate clearly, enjoy collaboration and are comfortable taking ownership.
We’re looking for:
- A BA degree in Marketing, Business or a related field
- At least five years of relevant B2B marketing experience
- Experience working with demand models, lead qualification and pipeline forecasting
- A solid understanding of multi-channel and digital marketing
- Confidence working with data, performance measurement and reporting
- Strong written and verbal communication skills in English
- A curious mindset with interest in modern practices including AI
It’s helpful if you have experience with Salesforce or another CRM campaign environment and if you have worked in SaaS or software-driven businesses.
What we offer
- Salary between £52K and £57.3K per year plus bonus
- Clear growth opportunities as our European organization scales
- Hybrid working possibilities
- Competitive benefits including pension
- A workplace with around 60 colleagues and an engaged Sales and Marketing team
- The chance to shape our UK demand strategy and contribute to growth across Europe
Ready to apply? If this role sounds like the right next step for you, I’d be happy to tell you more.
Demand Generation Manager in Lincoln employer: ECI Software Solutions
Contact Detail:
ECI Software Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in Lincoln
✨Tip Number 1
Network like a pro! Reach out to current employees at ECI Software Solutions on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research ECI's products and their impact on manufacturing and construction. Show us you’re passionate about what we do!
✨Tip Number 3
Practice makes perfect! Run through common interview questions with a friend or in front of the mirror. Confidence is key, and we want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Demand Generation Manager in Lincoln
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Demand Generation Manager role. Highlight your relevant B2B marketing experience and any specific campaigns you've run that align with what we do at ECI Software Solutions.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for demand generation and how your skills can help us build momentum in our marketing efforts.
Showcase Your Data Skills: Since we love data-driven decisions, make sure to mention your experience with performance measurement and reporting. Give examples of how you've used data to refine marketing strategies in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at ECI Software Solutions
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation strategies and B2B marketing. Be ready to discuss specific campaigns you've run, the results they achieved, and how you used data to inform your decisions. This will show that you not only understand the theory but also have practical experience.
✨Align with ECI's Values
ECI Software Solutions values craftsmanship and innovation, so be prepared to talk about how your previous work aligns with these principles. Share examples of how you've contributed to a culture of teamwork and knowledge sharing in your past roles, as this will resonate well with their company ethos.
✨Prepare for Collaboration Questions
Since you'll be working closely with sales and marketing teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you've navigated challenges in team settings. This will demonstrate your ability to fit into their collaborative culture.
✨Show Your Curiosity and Adaptability
With the fast-paced nature of digital marketing, it's crucial to show that you're curious and open to new practices, including AI. Prepare to discuss how you've adapted to changes in the industry and any new tools or methodologies you've embraced. This will highlight your proactive approach to professional growth.
