Head of Digital Marketing in Peterborough

Salary - £45,000 - £60,000 per year DOE. Full‑time role that’s hybrid‑based, with working from our Peterborough office at least once a month.

Are you an experienced, performance‑driven digital marketer with a keen eye for value? Do you want to shape the future of delivery and really move the needle in a growing Digital Marketing agency? As part of the continuous development of the business, we now have an exciting opportunity to join our team as our Head of Digital Performance, to lead and inspire our talented delivery team of specialists in SEO, PPC, SMA, CRO and Content. This pivotal role will be at the heart of how we deliver exceptional results for our clients, ensuring every project drives measurable impact, aligns with business objectives, and keeps us ahead of the curve in an evolving marketing landscape.

As the driving force behind our delivery function, you’ll combine strategic oversight with hands‑on leadership, coaching and empowering your team to perform at their best, fostering collaboration, and ensuring the quality and consistency of our work across key client accounts. You’ll bring a solid understanding of digital marketing, excellent communication & project management skills, and the ability to troubleshoot, prioritise, and influence at all levels.

This is an exciting opportunity for a commercially minded digital marketing leader who thrives in a fast‑paced environment and wants to make a real impact in a maturing agency focused on innovation, performance, and measurable client success. Reporting directly to the Managing Director, you’ll be accountable for delivery quality, efficiency, and overall client performance across all marketing channels.

We’re serious about building our business and we believe now is a fantastic time for someone to join us in this role, as we continue through a period of sustained growth and evolution. Come and be a pivotal part of our journey!

• Campaign Strategy & Troubleshooting
  • Be the “go‑to” person for strategic planning, project flow and campaign troubleshooting.
  • Oversee campaign timelines and deliverables, ensuring tasks across all channels are executed in the right sequence and adjusted as needed to achieve the best outcomes.
  • Review underperforming campaigns and guide the team to improve results.
  • Help shape creative, tailored strategies that deliver measurable business outcomes for clients, not just technical wins.
  • Ensure every client plan is joined up across channels and aligns with broader objectives, and supported by a clear, well‑managed delivery plan.
• Leadership & Team Development
  • Lead, mentor and inspire the delivery team (SEO, PPC, CRO, Social Ads, Content) to deliver impactful, commercially‑driven work.
  • Foster a culture of quality, creativity, accountability and cohesion across all delivery functions.
  • Conduct regular 1:1s, performance reviews and development sessions to accelerate learning and progression.
  • Coach and develop the team to interpret & present data effectively, connect insights to business objectives, and build strong commercial understanding, linking marketing activity to ROI, profit, and client retention.
• Quality & Delivery Oversight
  • Own the quality of work produced across delivery disciplines.
  • Review key deliverables (reports, strategies, optimisations) to ensure they’re insightful, actionable, and aligned to client goals.
  • Provide regular feedback and training/coaching that improves the team’s strategic thinking, creativity, and commercial impact.
  • Partner with Operations to ensure work is delivered efficiently, meeting agreed timelines and standards.
• Continuous Improvement & Key Client Work
  • Take a hands‑on role with a small number of key clients.
  • Standardise our approach and continually improve how we tackle digital campaigns.
  • Collaborate with leadership to evolve Echo’s digital marketing offering and internal systems as the agency grows, staying ahead of the curve (for example with AI).
  • Work closely with Client Services and Operations teams to ensure smooth communication and alignment across departments.

• Strong knowledge of Digital Marketing channels (Digital Strategy, SEO, PPC, SMA, CRO). You don’t have to be an expert in all but need to know what good looks like and able to provide meaningful feedback.
• A positive individual who always strives to Be Better and deliver results.
• Ability to lead and motivate team members in a positive and progressive manner.
• Strong problem‑solving attitude and capability with a “can do” mindset.
• Detail oriented individual that is analytical and understands commercial marketing objectives.
• A client‑centric mindset that always strives to ensure we’re doing the best we can for them.
• Proven experience working on Digital Marketing campaigns, ideally in a digital agency or fast‑paced environment that have generated impressive results.
• Excellent interpersonal and communication skills, with the ability to develop great rapport with our team members.
• Outstanding organisational skills, with the ability to contribute to multiple client campaigns at once.

• Be a key player in the agency, involved in shaping the direction of Echo.
• Exposure to a large variety types and sizes of businesses - a fantastic way to experience a diverse range of companies and challenge your skillset.
• Opportunity to manage a team, helping to shape and improve them.
• A hands‑on, agile and consistent approach to training and development.
• Opportunities for role progression and career advancement.
• Collaboration between a team of experts always striving to deliver the best.

Echo is one of the fastest‑growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge! Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like‑minded, approachable people all with the same drive to be the best. We champion a culture of innovation and out‑of‑the‑box thinking, making sure we have fun along the way. From monthly team lunches to content‑packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.

Our mantra is to "Be Better" and we encourage all of our team to consistently improve and develop. Below are the values that are most important to us:

• Be the Best - Always positively strive to be better.
• Be a Go Getter - Relentlessly chase success for our clients.
• Be Straightforward - Always keep it simple.
• Be Daring - Think differently, creatively and challenge the norm.
• Be Responsible - Look after and care about our team, clients and projects.

• Team outings, social events and a friendly workplace.
• Industry related events (both internal and external).
• 31 days annual leave.
• Employee pension scheme.
• Casual dress.
• Personal Development Plans from Day 1 with regular reviews.
• Regular training courses and sessions.
• Free Flu Jabs.
• Huge range of office snacks.
• Birthday off & flexible.