Echo Talent | Research & Analytics Director - Client side

Research & Analytics Director

• Client-side strategic research & analytics role
• 2 Days in the London office
• Variety of projects that informs strategy and audience understanding
• £60,000 – £65,000 + Bonus potential

About the Role

We are seeking a dynamic and commercially minded Research Director to join an entertainment business at the top of their game. This is a pivotal role, blending strategic thinking with hands-on analytics to drive revenue growth across sales, sponsorship, and audience engagement. As a key figure in centralising and optimising research across the business, you will empower teams with actionable insights that align with commercial objectives.

Key Responsibilities

Strategic Leadership

• Lead end-to-end research initiatives to uncover actionable insights for sponsorship and sales.
• Define and refine research briefs, ensuring alignment with business goals.
• Present data and insights in a strategic, impactful manner to internal stakeholders and external partners.

Centralisation and Data Management

• Develop and implement a centralised research framework, consolidating insights from multiple events.
• Build and manage dashboards to provide a comprehensive view of audience behaviours and purchase trends.
• Collaborate with various teams to harmonise data across events, creating unified insights.

Commercial Insights

• Analyse audience data to uncover trends and opportunities for sales and sponsorship.
• Identify reasons behind underperforming campaigns or events, proposing solutions to improve outcomes.
• Provide insights that connect audience engagement with brand sponsorship opportunities.

Technical and Analytical Expertise

• Utilize advanced tools and platforms such as SQL, Python, SPSS, and Tableau to manage and analyse data.
• Drive the integration of social media listening tools to capture real-time audience sentiment.
• Collaborate with data analysts and engineers (to be hired in the next phase) to streamline data processes.

Stakeholder Engagement

• Act as a trusted advisor to senior managers, providing clear and strategic recommendations.
• Support and guide team members to elevate their strategic thinking and analytical capabilities

What We’re Looking For

• 8+ years of experience in research and analytics, open to industry background.
• Strong blend of technical and strategic skills, with hands-on experience in data management and analysis.
• Proficiency in SQL, Python, SPSS, Tableau, and social media listening tools.
• Ability to centralise fragmented data and create unified insights.
• Exceptional critical thinking and problem-solving skills, with the ability to synthesise complex information.
• Experience in either a research agency in a client-facing role and client side insights is highly desirable.
• Strong stakeholder management skills, able to confidently present and influence at senior levels.

What You’ll Achieve

• Develop a centralised research and data platform, creating a unified view of audience insights across the business.
• Drive significant growth in sales and sponsorship revenue through data-driven strategies.
• Empower teams with strategic insights to make impactful business decisions.

Why Join?

• Be at the forefront of transforming how data drives decisions in one of the UK’s most dynamic entertainment businesses.
• Collaborate with a passionate, creative team dedicated to delivering unforgettable audience experiences.
• Shape the future of research and analytics within a fast-paced, innovative environment.

For more information, please contact Rosie Cantwell to find out more.