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- Tasks: Lead exciting qualitative research projects in the gaming industry from start to finish.
- Company: Join a strategic insights consultancy focused on entertainment and gaming.
- Benefits: Enjoy a competitive salary, remote work, and annual team bonding trips.
- Why this job: Make a real impact on gaming culture with your storytelling and strategic insights.
- Qualifications: Experience in qualitative research and a passion for gaming are essential.
- Other info: Flexible working hours and opportunities for rapid career progression.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A strategic insights consultancy is seeking a qualitative-led Associate Director or emerging Director to join its senior team. The consultancy is a specialist in entertainment, with the majority of work focused on gaming. Direct gaming research experience is strongly preferred; however, candidates from broader entertainment, media, or cultural insight backgrounds with a genuine passion for gaming will be considered.
This is a senior, hands-on role for a confident “hard-core quallie” with strong planning sensibilities, excellent storytelling skills, and the ability to lead complex, strategic projects for US and European clients.
The Role
- Lead end-to-end qualitative research projects, from design through to debrief.
- New game and IP concept development.
- Game and brand positioning.
- Player and audience deep dives.
- Lifestyle and cultural insight studies.
- Concept and proposition development aligned to player understanding.
- Apply a strong brand and planning lens to insight, turning behaviour and culture into clear strategic direction.
- Own senior client relationships, particularly with US-based clients.
- Write and present high-quality, compelling narratives for senior stakeholders.
- Work collaboratively with strategy and quantitative colleagues on integrated projects.
- Operate with a high degree of autonomy in a fully remote environment.
Note: The consultancy has strong quantitative capability; however, this hire is qualitative-first, with mixed-method exposure welcomed but not essential.
Candidate Profile
- Experience in qualitative research, ideally agency-side.
- Gaming experience strongly preferred; entertainment/media experience plus authentic gaming passion also considered.
- Operating at Associate Director level or ready to step into an emerging Director role.
- Strong strategic thinker with clear planning and brand sensibility.
- Excellent writer and storyteller.
- Confident managing senior stakeholders and complex client environments.
- Comfortable working flexibly with US clients when required.
Why This Role
- High proportion of gaming-led, culturally rich projects.
- Senior visibility and genuine influence on client thinking.
- Fully remote, trust-based working model.
- Annual company trip – team bonding celebrations.
- Clear scope to shape role and progression quickly.
- Competitive salary and strong bonus/profit-share culture.
If this sounds like the ideal role to match your skills, experience, and passion, please reach out to Rosie Cantwell to discuss in more detail.
Associate Director - Qualitative employer: Echo Talent
Contact Detail:
Echo Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - Qualitative
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and entertainment sectors on LinkedIn. Join relevant groups and engage in discussions to get your name out there. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You’ll need to showcase your qualitative research experience and how it ties into gaming. We suggest crafting a few compelling narratives that highlight your past successes and how they can benefit potential employers.
✨Tip Number 3
Don’t shy away from showing your passion for gaming! Whether it’s through personal projects or insights into current trends, let your enthusiasm shine through. We want to see that you’re not just qualified, but genuinely excited about the industry.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take the initiative. So, go ahead and show us what you’ve got!
We think you need these skills to ace Associate Director - Qualitative
Some tips for your application 🫡
Show Your Passion for Gaming: Make sure to highlight your genuine passion for gaming in your application. Whether it's through your previous work experience or personal projects, let us see how this passion drives your insights and storytelling.
Craft a Compelling Narrative: As an excellent writer and storyteller, your application should reflect that. Use clear, engaging language to present your experiences and skills, making it easy for us to see how you can lead complex projects.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to the specific role by aligning your skills with the job description. Show us how your strategic thinking and planning sensibilities fit perfectly with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process.
How to prepare for a job interview at Echo Talent
✨Know Your Gaming Stuff
Make sure you brush up on your gaming knowledge before the interview. Familiarise yourself with current trends, popular titles, and emerging technologies in the gaming industry. This will not only show your passion but also help you connect your qualitative research skills to real-world applications.
✨Craft Compelling Narratives
Since storytelling is key for this role, prepare a few examples of how you've turned complex data into engaging narratives in your past work. Think about how you can present insights in a way that resonates with senior stakeholders, especially in the context of gaming and entertainment.
✨Showcase Your Strategic Thinking
Be ready to discuss your approach to leading qualitative research projects. Highlight your planning sensibilities and how you've applied strategic thinking to previous projects. Use specific examples to illustrate how you've turned insights into actionable strategies for clients.
✨Build Rapport with Senior Stakeholders
Since you'll be managing senior client relationships, practice how you can establish trust and rapport quickly. Think about your communication style and how you can adapt it to different client environments, especially when working with US-based clients.
