National Field Sales Manager – Code 3 in Watford

About ECCO Safety

ECCO Safety is a global leader in commercial vehicle warning and safety solutions, proudly headquartered in Boise, Idaho. With nine manufacturing facilities across four continents and additional sales offices throughout Europe, Australia, and Asia, ECCO combines global reach with local expertise. Our innovative product portfolio includes light bars, sirens, back-up alarms, and in-vehicle CCTV systems, trusted worldwide by specialist vehicle builders and operators. We proudly serve a wide range of industries, including construction, emergency services, and agriculture, and work closely with leading global OEMs and partners to deliver high-quality, reliable, and forward-thinking safety solutions.

The Opportunity:

We are looking for a driven and commercially minded sales professional to support the continued growth of the Code 3 business nationwide. Reporting to the Sales Manager for Code 3, this full-time role offers the opportunity to be an integral part of a collaborative and high-performing team, playing a key role in developing and expanding Code 3’s presence across key markets.

In this position, you will manage and develop strong relationships with key accounts and distributor partners, while actively identifying and pursuing new business opportunities. Acting as a trusted partner to customers, you will build long-term relationships and support their success by promoting and delivering Code 3’s market-leading emergency vehicle warning, lighting, and audible safety solutions to emergency services and specialist fleet customers.

Expectations & Responsibilities

The successful candidate will be a proactive and customer-focused sales professional who thrives in a dynamic environment. You will bring a strong commercial mindset, excellent relationship-building skills, and the ability to drive sustainable growth across multiple brands and sales channels. Key responsibilities will include:

• Building and maintaining strong relationships with both new and existing Code 3 customers, consistently delivering compelling value propositions.
• Owning and managing the sales pipeline, including revenue forecasting and performance tracking, with a clear focus on exceeding sales targets.
• Monitoring industry trends, customer needs, and competitor activity to ensure Code 3 maintains a strong and differentiated market position, while identifying new opportunities for profitable growth.
• Developing and executing strategic account plans that identify opportunities, set clear objectives, and drive tailored growth strategies for each customer.
• Leading customer negotiations, including pricing discussions and contract renewals.
• Collaborating closely with internal teams to ensure account strategies are aligned with company capabilities and objectives.
• Representing Code 3 at key customer meetings, trade shows, and industry events.
• Ensuring all business activities are fully compliant with relevant UK regulations.
• Staying up to date with automotive and emergency services industry developments to respond effectively to emerging opportunities.

Employee Profile

You will be an experienced and motivated sales professional with the drive, resilience, and commercial awareness to succeed in a fast-paced, customer-focused environment. Key attributes and experience include:

• Proven sales experience with the ability to quickly build momentum and win new business.
• Strong commercial awareness, with the ability to analyse and clearly communicate sales trends and performance insights to internal stakeholders and customers.
• Excellent negotiation and influencing skills, enabling effective collaboration both internally and externally.
• A resilient, positive, and professional approach, with the ability to meet deadlines and perform under pressure.
• Strong communication skills and a confident, customer-focused mindset.
• A full, clean driving licence and willingness to travel regularly, including overnight stays.
• Experience within the automotive industry is desirable.

What We Offer

This role offers a salary of c.£40,000, plus company car and bonus scheme, along with all the tools you need to succeed and the autonomy and trust to manage your customers, accounts, and diary effectively. You’ll benefit from clear career development opportunities within a stable, growing global organisation, as well as access to a strong, well-known brand portfolio that makes winning business easier. The role also provides valuable international exposure and the chance to collaborate with experienced, supportive teams across the organisation.