Digital Marketing Executive in Fakenham

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Norfolk preferred, Newcastle can also be considered (hybrid working of 2 days working from home per week available upon successful completion of probation)

About the role: Lycetts Insurance Brokers, who are proudly part of Benefact Group, are looking for a Digital Marketing Executive to join our Norfolk or Newcastle office. This role is responsible for driving the company’s digital presence and performance. You will manage and optimise the corporate website, lead search marketing activities across SEO and paid channels, and oversee content development to ensure it is tailored for digital use. The position involves planning and delivering email campaigns, managing analytics and performance reporting, and guiding digital projects that support marketing communications and growth. You will work closely with external agencies, ensure compliance with brand and regulatory standards, and provide expert digital marketing consultancy across the business.

Why join us? Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes.

What you’ll be doing:

• Oversee development, maintenance, and optimisation of the company website to ensure it is current, compliant, and aligned with business and marketing objectives.
• Manage all search marketing activities, including SEO and paid campaigns, to maximise visibility and performance.
• Plan content creation and optimisation in collaboration with the marketing team, ensuring suitability for digital channels and audience engagement.
• Manage Google Analytics, track performance, and deliver actionable insights through ROMI reporting.
• Plan, execute, and optimise email marketing campaigns and other digital initiatives that support marketing communications and growth.
• Manage external agencies, ensure adherence to brand guidelines, technical standards, and regulatory requirements (including FCA compliance).
• Provide digital marketing guidance across the business, monitor competitor activity, and drive enhancements in customer experience and online performance.

What you’ll need to have:

• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build effective relationships with colleagues and suppliers.
• Highly organised, with the ability to manage multiple priorities.
• Professional, proactive and hard-working team player with strong initiative.
• Well suited to an office-based role within a close-knit team.

What makes you stand out:

• CIM Diploma in Marketing or an equivalent professional qualification.
• Previous experience in developing and delivering digital communications.
• Strong planning and project management skills.
• Proven stakeholder management and relationship-building experience.
• Experience managing external suppliers and agencies.
• Hands-on experience with SEO and PPC, web content management systems, and/or social media management.
• Working knowledge of design tools such as Canva and Adobe, with the confidence to contribute design feedback.
• Experience managing email campaigns using platforms.
• Experience using social media management tools.
• Experience working with digital marketing agencies to enhance SEO and PPC performance.
• Familiarity with, or experience within, rural, equestrian or high-net-worth environments would be beneficial.

What we offer:

• A competitive salary - let’s discuss it.
• Hybrid working available upon successful completion of probation.
• Employer pension contribution of 5% rising to 10% after 5 years membership of the pension scheme.
• Annual Bonus scheme (Discretionary based on individual and company performance).
• Life Assurance cover up to 4 x salary, and Group Income Protection scheme up to 65% of salary.
• 25 days annual leave plus bank holidays (rising to 26 and 27 for 5 and 10 years’ service respectively).
• Career development opportunities with funded support and financial incentives for all professional qualifications.
• An Employee Assistance Programme with a wide range of benefits helping employees to stay healthy and feel supported.

About us: The Lycetts Group has over 60 years’ experience of providing a comprehensive range of insurance, risk management and financial advice to a broad cross section of commercial and private clients. We strive to be a trusted adviser to our clients and are proud of our continued high client satisfaction scores. Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size. We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better. At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone. If you need any additional support during the recruitment process, then please let us know.