At a Glance
- Tasks: Lead marketing strategies for the UK & Ireland, focusing on digital innovation.
- Company: Join the German National Tourist Office in a dynamic London branch.
- Benefits: Competitive salary and a chance to shape tourism marketing.
- Other info: Exciting opportunity for career growth in an international environment.
- Why this job: Make a real impact in tourism while leading a creative team.
- Qualifications: Master’s degree and senior leadership experience in marketing or tourism.
The predicted salary is between 80000 - 100000 £ per year.
Position Overview
Director UK & Ireland – responsible for the British and Irish source markets.
Position based in London branch office of the German National Tourist Office, British employment contract, effective 1 January 2027.
Key Responsibilities
- Develop and implement strategic marketing, sales and public relations approach for the UK & Ireland source markets, with emphasis on digital.
- Lead operational execution of marketing initiatives aligned with corporate objectives.
- Coordinate with Head Office to align strategies and ensure consistency.
- Manage and develop a marketing team to achieve commercial objectives.
- Utilise modern cross‑marketing, online advertising, public‑private partnership strategies and AI tools.
Qualifications
- Master’s degree or equivalent in Business Administration, Tourism Management or related discipline.
- Several years in a senior leadership role within marketing or tourism, preferably in an international or destination marketing organisation.
- Professional experience abroad and deep knowledge of German, UK and Irish tourism structures.
- Legal right to work in the United Kingdom.
- Desired Skills & Attributes
- Proven leadership and team‑development experience.
- Creativity, innovation and a continuous improvement mindset.
- Strong collaboration, persuasive and assertive communication.
- Excellent command of English and German.
- Comfortable with AI adoption in marketing.
Compensation
Competitive remuneration package commensurate with seniority.
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Director UK & Ireland (m/f/d) in London employer: Ecbm London
As a leading organisation in the tourism sector, the German National Tourist Office offers an exceptional work environment in London, where creativity and innovation are at the forefront of our operations. Employees benefit from a competitive remuneration package, a strong emphasis on professional development, and the opportunity to lead a dynamic marketing team focused on impactful strategies for the UK and Ireland markets. Our collaborative culture fosters growth and encourages the adoption of modern technologies, making it a rewarding place for those looking to make a significant impact in the tourism industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director UK & Ireland (m/f/d) in London
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like Ecbm London who are looking for fresh talent for roles like Director UK & Ireland (m/f/d).
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Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like Ecbm London and give you a leg up for your Director UK & Ireland (m/f/d) application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any Director UK & Ireland (m/f/d) openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace Director UK & Ireland (m/f/d) in London
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Director UK & Ireland (m/f/d) role at Ecbm London.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Director UK & Ireland (m/f/d) position at Ecbm London.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of Ecbm London.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to Ecbm London's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time Director UK & Ireland (m/f/d).
How to prepare for a job interview at Ecbm London
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at Ecbm London.
