Position Overview
Director UK & Ireland – responsible for the British and Irish source markets. Position based in London branch office of the German National Tourist Office, British employment contract, effective 1 January 2027.
Key Responsibilities
- Develop and implement strategic marketing, sales and public relations approach for the UK & Ireland source markets, with emphasis on digital.
- Lead operational execution of marketing initiatives aligned with corporate objectives.
- Coordinate with Head Office to align strategies and ensure consistency.
- Manage and develop a marketing team to achieve commercial objectives.
- Utilise modern cross‑marketing, online advertising, public‑private partnership strategies and AI tools.
Qualifications
- Master’s degree or equivalent in Business Administration, Tourism Management or related discipline.
- Several years in a senior leadership role within marketing or tourism, preferably in an international or destination marketing organisation.
- Professional experience abroad and deep knowledge of German, UK and Irish tourism structures.
- Legal right to work in the United Kingdom.
Desired Skills & Attributes
- Proven leadership and team‑development experience.
- Creativity, innovation and a continuous improvement mindset.
- Strong collaboration, persuasive and assertive communication.
- Excellent command of English and German.
- Comfortable with AI adoption in marketing.
Compensation
Competitive remuneration package commensurate with seniority.
