Head of Product Marketing

A global leader in Private Equity Secondaries is seeking a highly skilled and experienced Head of Content/Product Marketing to lead the firm\’s content strategy and execution across various channels and formats. Based in London and reporting to the Head of Marketing, this strategic leadership role is crucial for overseeing the creation and distribution of compelling content that supports brand awareness, thought leadership, and fundraising activities. The successful candidate will demonstrate a proven track record in achieving commercial objectives through content, possess a strong editorial mindset, and have a deep understanding of private market investing. Key responsibilities include developing product marketing materials, enhancing the firm\’s thought leadership program, and producing a diverse range of marketing collateral, including graphics, video, and visual content.
The Head of Content/Product Marketing will also be responsible for managing relationships with external content providers and agencies, ensuring content optimisation for search engines, and tracking performance metrics to measure effectiveness and ROI. This role requires a minimum of 10 years of experience in financial services, outstanding communication skills, and familiarity with private market investments. Desirable qualifications include a background in journalism, editorial, or content agency work, and experience in both B2B and B2C communications.
The ideal candidate will be a proactive, creative thinker with strong interpersonal skills, capable of thriving in an entrepreneurial culture characterised by high levels of autonomy and accountability. This position offers the opportunity to drive impactful content initiatives in a dynamic and fast-paced environment, contributing significantly to the firm\’s strategic goals.