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- Tasks: Lead the marketing strategy and integrate AI tools for growth.
- Company: A thriving firm in the manufacturing sector with a friendly culture.
- Benefits: Opportunity to shape marketing direction in a successful team.
- Why this job: Be at the forefront of marketing innovation in a growing business.
- Qualifications: Senior marketing experience, preferably in B2B, manufacturing, or e-commerce.
- Other info: Join a passionate team in a dynamic office environment.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a small, family-owned business based in South Cambridge, is looking for a Head of Marketing to join their team. Based in their offices, the Head of Marketing will report to the Managing Director and will lead and execute all marketing activity for our client: driving growth in the UK, and leading the U.S. launch strategy for their new brand. This will be delivered by combining strategic leadership with hands-on delivery, and by embedding modern AI-driven marketing tools. This is a pivotal role that blends traditional product marketing with cutting-edge digital, commercial strategy, and international market development. The ideal candidate will be someone who is happy to get stuck-in, working in a small-business environment.
Ensure all your application information is up to date and in order before applying for this opportunity.
Key responsibilities will include:
* UK Marketing: developing and executing the full marketing strategy, strengthening brand presence, and producing data-led campaigns that support sales growth and retention.
* U.S. Go-to-Market Strategy: conduct or commission market research, competitor analysis, and customer insight gathering; identify channel opportunities; create demand-generation and pre-launch strategies.
* Digital, AI and Data Driven Marketing: Use AI tools for forecasting, segmentation, performance optimisation, and content generation; Oversee PPC, SEO, analytics, CRM, automation, and attribution; Build dashboards for reporting campaign performance to senior leadership; Implement A/B tests, landing pages, funnel analysis, and audience growth programmes.
* Content, Creative and Messaging: Own and refine brand voice across two distinct product divisions; Oversee all content creation including email, social, print, video, PR, and digital ads; Work with the designer to ensure fast, consistent, high-quality output.
* Team Leadership: Lead, coach, and support a small in-house team; Manage freelancers, agencies, and suppliers where needed; Create marketing processes, templates, workflows, and AI-enhanced productivity systems.
It is essential that candidates have the following skills and experience to be suitable for this role:
* Proven marketing leadership experience within SMEs or manufacturing/technical sectors.
* Demonstrable hands-on ability across digital channels, content creation, and analytics.
* Strong skills in market research, strategic planning, segmentation, and commercial insight.
* Experience launching new products or brands, ideally with international or multimarket exposure.
* Practical experience using AI tools in marketing execution and analysis.
* Comfortable working directly with owners/directors in a non-corporate structure.
* Experience with smart-home technology, IoT, security products, or hardware.
* Knowledge of U.S. market entry, Amazon, D2C e-commerce, or retail channel development. xiskglj
* Familiarity with Kickstarter-style launch mechanics, community-building, or early-adopter campaigns.
* Understanding of joinery, construction, hardware, or building materials sectors (desirable)
Due to the rural location, candidates will need to have their own transport to get to the office on a daily basis
Head Of Marketing employer: EC Resourcing
Contact Detail:
EC Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the manufacturing and B2B sectors. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous marketing successes, especially those involving AI-driven tools. This will help you stand out during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like the one looking for a Head of Marketing. Express your interest and see if they have any upcoming roles.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, we’re always on the lookout for passionate professionals like you!
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Marketing role. Highlight your background in senior marketing, especially in B2B, manufacturing, or e-commerce, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our growth. Don’t forget to mention your experience with AI-driven tools, as it’s a key part of the role.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive marketing strategies. Numbers and results speak volumes, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the quickest way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at EC Resourcing
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing trends, especially in B2B and manufacturing. Be ready to discuss how you've successfully integrated AI-driven tools in your previous roles. This shows you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your ability to lead a team and drive strategy. Prepare examples of how you've taken ownership of marketing strategies in the past and how you've motivated your team to achieve goals. This will highlight your fit for the role.
✨Understand the Company Culture
Research the firm’s values and culture before the interview. Since they’re a small but successful firm, showing that you align with their friendly and passionate environment can set you apart. Think about how you can contribute to their growth while fitting into their team.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of the interview. This could be about their current marketing challenges or how they envision the integration of AI tools. It shows your genuine interest in the role and helps you assess if it’s the right fit for you.
