Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive user growth for a new investment app through hands-on marketing strategies and campaign management.
- Company: Exciting fintech startup launching in the UK market.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of a revolutionary app launch and make a real impact.
- Qualifications: 4-6 years in growth marketing with a focus on user acquisition.
- Other info: Fast-paced environment with a chance to shape the brand from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
We're launching a new investment app in the UK market and need a hands-on Growth & Performance Marketing Manager who can build the strategy AND execute it. You'll be responsible for acquiring 2,000 new users per month while establishing our brand from the ground up. This is a roll-up-your-sleeves role where you'll be in the trenches daily - setting up campaigns, optimizing performance, analyzing data, and iterating fast. You'll work closely with our social media specialist who handles content creation and campaign execution on social channels.
About the Role
- Set up, launch, and manage paid campaigns across Google Ads, Meta, YouTube, and other platforms.
- Brief the social media team on creative requirements, messaging angles, and testing priorities for campaign assets.
- Monitor campaign performance daily and make real-time optimizations to hit the 2,000 user/month target.
- Set up tracking pixels, UTM parameters, and attribution models to measure what's working.
- Build and optimize conversion funnels from ad click to app download to first investment.
- Respond to performance dips immediately with testing and iteration.
- Design and test landing pages to maximize conversion rates.
- Develop the overall growth strategy and quarterly roadmap, but stay flexible and data-driven.
- Run rapid experiments across channels, audiences, targeting, and messaging frameworks.
- Identify and test new acquisition channels before competitors (finance YouTubers, podcasts, niche communities, display networks).
- Build referral mechanics, waitlist campaigns, and viral features into the product experience.
- Plan and execute the launch campaign, including pre-launch acquisition strategy.
- Determine budget allocation across channels based on performance data.
- Identify and negotiate partnerships with affiliates, finance influencers, and content creators.
- Pitch journalists and secure coverage in UK finance and tech publications.
- Develop co-marketing opportunities with complementary brands.
- Explore partnership channels like comparison sites, finance apps, and community platforms.
- Manage influencer relationships and performance-based partnerships.
- Build dashboards in Google Analytics or similar tools to track all acquisition metrics.
- Track CAC, LTV, conversion rates, retention cohorts, and channel performance.
- Report weekly on progress toward the 2,000-user target with insights and action plans.
- Conduct deep-dive analysis to identify drop-off points in the funnel and implement fixes.
- Run A/B tests on targeting, bidding strategies, landing pages, and user flows.
- Provide data-driven briefs to the social media person on what creatives/messaging are performing.
- Work with the larger marketing team to align on campaign messaging, creative testing roadmap, and content priorities.
- Partner with product to ensure a smooth onboarding experience that converts and to build growth features.
- Collaborate with compliance to ensure all marketing adheres to FCA regulations.
- Coordinate with engineering on tracking implementation and technical requirements.
Qualifications
- Have 4-6 years of hands-on growth marketing experience, preferably launching a consumer app or fintech product.
Required Skills
- Can confidently set up and optimize campaigns in Google Ads, Meta Ads Manager, and other platforms yourself.
- Have launched products or features from scratch and hit aggressive user acquisition targets.
- Are highly analytical—you love digging into data, finding insights, and making decisions based on evidence.
- Excel at briefing creatives and giving clear, actionable feedback on campaign assets.
- Understand UK financial services marketing and FCA compliance requirements.
- Are comfortable with tools like Google Analytics, Amplitude/Mixpanel, landing page builders (Webflow/Framer/Unbounce), CRM platforms.
- Have experience with app marketing, ASO, and mobile attribution (AppsFlyer, Adjust, Branch).
- Can manage partnerships and negotiate deals that drive user acquisition.
Preferred Skills
- Background in affiliate marketing or performance partnerships.
- Experience with programmatic advertising and DSPs.
- Understanding of investor psychology and barriers to entry for new investors.
- SEO knowledge for organic acquisition channels.
Growth & Performance Marketing Manager in London employer: EC Markets UK
Contact Detail:
EC Markets UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth & Performance Marketing Manager in London
✨Tip Number 1
Get your hands dirty! Dive into the nitty-gritty of growth marketing by setting up and optimising campaigns yourself. Show us you can roll up your sleeves and make things happen – that’s what we love to see!
✨Tip Number 2
Data is your best mate! Make sure you’re comfortable with analytics tools like Google Analytics. We want to see you tracking performance metrics and making data-driven decisions to hit that 2,000 user/month target.
✨Tip Number 3
Be a creative communicator! When briefing our social media team, give clear and actionable feedback on campaign assets. We need someone who can articulate their vision and collaborate effectively to build our brand.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed. Show us your passion for growth marketing and how you can contribute to launching our investment app in the UK market.
We think you need these skills to ace Growth & Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Hands-On Experience: We want to see that you've rolled up your sleeves and got stuck in! Highlight any past roles where you’ve set up and optimised campaigns, especially in growth marketing. Share specific examples of how you hit user acquisition targets.
Be Data-Driven: Since this role is all about analysing data and making quick decisions, make sure to showcase your analytical skills. Talk about the tools you’ve used, like Google Analytics or Mixpanel, and how you’ve leveraged data to improve campaign performance.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love it when candidates show they understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at EC Markets UK
✨Know Your Numbers
Before the interview, brush up on key metrics related to user acquisition and campaign performance. Be ready to discuss how you’ve achieved targets in the past, like hitting that 2,000 new users per month goal. This shows you’re not just a strategist but also someone who can execute and deliver results.
✨Showcase Your Hands-On Experience
This role is all about rolling up your sleeves and getting into the nitty-gritty of marketing. Prepare examples of campaigns you've set up and optimised yourself, especially in Google Ads and Meta. Highlight specific challenges you faced and how you overcame them to drive growth.
✨Be Data-Driven
Since this position requires a strong analytical mindset, come prepared with examples of how you’ve used data to inform your decisions. Discuss tools you’ve used, like Google Analytics or Mixpanel, and how you’ve tracked performance metrics to optimise campaigns effectively.
✨Understand the Market
Familiarise yourself with the UK financial services landscape and FCA compliance requirements. Being able to discuss current trends and how they impact user acquisition will demonstrate your knowledge and commitment to the role. It’s a great way to show you’re not just looking for any job, but that you’re genuinely interested in this opportunity.
