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- Tasks: Lead the launch of innovative products and app features, coordinating teams for success.
- Company: Join Moultrie, a leader in game feeders and cellular camera innovation, based in Birmingham, Alabama.
- Benefits: Enjoy the stability of a large corporation with the dynamic spirit of a startup, plus great perks.
- Why this job: Be part of a customer-obsessed team that values excellence and bold action in a fast-paced environment.
- Qualifications: Bachelor's degree and 4+ years in marketing or go-to-market roles, preferably in consumer products.
- Other info: We celebrate diversity and are committed to equal opportunity in all aspects of employment.
The predicted salary is between 36000 - 60000 £ per year.
Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
The Go to Market Manager plays a critical role in ensuring the successful launch of Moultrie's hardware products and app feature releases. This role is responsible for executing cross-functional go-to-market plans, coordinating teams, and ensuring product readiness across marketing, sales, product, and operations. The ideal candidate is a strong communicator and project manager who thrives in a fast-paced environment and has a passion for bringing innovative products to market.
Responsibilities- Drive the execution of go-to-market strategies for new product launches and app feature releases, keeping all teams aligned on launch timelines and deliverables.
- Develop and maintain launch checklists, playbooks, and key milestones to ensure GTM readiness.
- Act as the central point of coordination for launch-related requests from Product, Sales, and Marketing teams, ensuring all inputs are captured, prioritized, and executed.
- Manage the backlog of creative assets needed for product and app launches, ensuring all required materials are prioritized and delivered on time.
- Proactively remove blockers, track progress, and keep stakeholders aligned to ensure launch deliverables stay on schedule.
- Partner with Operations to track inventory readiness, pricing, product availability for launches.
- Track and analyze post-launch performance metrics, including customer feedback and reviews, plus other sales and product adoption metrics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4+ years of marketing or go-to-market experience, preferably in consumer products, technology, or the outdoor industry.
- Demonstrated experience coordinating product launches or major feature releases across multiple teams.
- Strong project management skills, with the ability to juggle multiple launches simultaneously and meet deadlines.
- Excellent communication and cross-functional collaboration skills.
- Proficiency with Microsoft Office Suite and project management tools such as Asana.
- Experience working in fast-paced environments with tight launch schedules.
- Experience working with retail, e-commerce, and digital marketing teams to drive launch campaigns.
- Familiarity with consumer software or app-based feature launches.
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Go To Market Manager employer: EBSCO Industries Inc.
Contact Detail:
EBSCO Industries Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Manager
✨Tip Number 1
Familiarise yourself with Moultrie's products and their unique selling points. Understanding the features and benefits of their game feeders and cellular cameras will help you articulate how you can contribute to their go-to-market strategies.
✨Tip Number 2
Network with professionals in the outdoor industry, especially those involved in product launches. Engaging with these individuals can provide insights into best practices and trends that are relevant to Moultrie's market.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of successful product launches you've coordinated. Highlight your ability to manage timelines and cross-functional teams effectively, as this is crucial for the Go To Market Manager role.
✨Tip Number 4
Demonstrate your passion for customer obsession by sharing experiences where you've gathered and acted on customer feedback. This aligns with Moultrie's values and shows that you understand the importance of user experience in product launches.
We think you need these skills to ace Go To Market Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications of the Go To Market Manager position. Tailor your application to highlight relevant experiences that align with Moultrie's focus on customer obsession and innovative product launches.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, project management skills, and any relevant achievements in product launches. Use quantifiable metrics where possible to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the outdoor industry and how your background aligns with Moultrie's principles. Highlight specific examples of how you've successfully coordinated cross-functional teams and managed product launches.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at EBSCO Industries Inc.
✨Understand the Company Culture
Before your interview, take some time to research Moultrie's values and principles. They emphasise customer obsession and teamwork, so be prepared to discuss how you align with these values and can contribute to their culture.
✨Showcase Your Project Management Skills
As a Go To Market Manager, you'll need strong project management abilities. Be ready to share specific examples of how you've successfully managed product launches or coordinated cross-functional teams in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle tight deadlines. Think of scenarios where you've had to remove blockers or keep stakeholders aligned during a launch, and be ready to discuss them.
✨Demonstrate Your Passion for Innovation
Moultrie is looking for someone who is passionate about bringing innovative products to market. Share your enthusiasm for consumer products and any relevant experience you have in the outdoor industry or technology sectors.
