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- Tasks: Lead marketing campaigns to attract and retain customers through various digital channels.
- Company: Join Moultrie, a leader in game feeders and cellular camera innovation, based in Birmingham, Alabama.
- Benefits: Enjoy the stability of a large corporation with the dynamic culture of a startup, plus great perks.
- Why this job: Be part of a customer-obsessed team that values creativity, collaboration, and continuous learning.
- Qualifications: Bachelor's degree and 3-5 years in performance marketing with strong analytical skills required.
- Other info: We are an equal opportunity employer committed to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup. We are guided by the following principles: Customer Obsession; Excellence is the Standard; Bias for Action; Act Boldly; Deliver Results; Hire and Develop the Best; Be Curious and Learn; Win as a Team; Grow or Die.
The Customer Acquisition Marketing Manager will optimize marketing campaigns across paid digital channels to turn impressions and clicks into passionate customers. This role will execute marketing initiatives focused on acquiring and retaining customers, primarily in performance marketing channels. This includes but is not limited to paid social, paid search, traditional media, display ads, email, and website. The ideal candidate will understand acquisition funnels and have hands-on experience implementing growth strategies, decreasing customer acquisition costs, and campaign execution and optimization.
Key Responsibilities:
- Execution & Optimization: Develop, execute, and manage paid media campaigns (Google, Meta, programmatic, etc.) focused on driving customer acquisition and retention. Optimize marketing campaigns across multiple channels (digital, social, email, traditional media, ambassadors, and influencers) to maximize ROI and improve performance. Develop and execute testing strategies, A/B tests, and other optimization techniques to continuously improve marketing effectiveness.
- Data-Driven Decision Making: Analyze and interpret marketing data and performance metrics to track the effectiveness of campaigns and identify opportunities for growth and areas of improvement. Use data to optimize spend, improve ROI, and increase new customer growth.
- Collaboration Across Teams: Collaborate with cross-functional team members, including social media managers, email specialists, community team, and web team, to ensure marketing content and optimizations align with the overall marketing calendar and business objectives. Partner with external agencies and vendors to optimize campaigns, track performance, and ensure alignment with brand standards. Collaborate with creative and content teams to develop high-converting ad creatives.
- Performance Reporting: Report on campaign performance with regular updates and strategic recommendations. Use insights to continually refine tactics and ensure that marketing efforts align with the company's overall goals and objectives.
Requirements:
- Bachelor's Degree (Business, Marketing, Economics, or a related field).
- 3-5 years experience in performance/digital marketing, customer acquisition, data analysis, and optimization at a B2C organization.
- Proven track record of managing and optimizing paid acquisition channels (e.g., Google, Meta, Reddit, TikTok, etc.).
- Strong analytical skills and experience working with marketing data tools (e.g., Google Analytics, Excel, etc.).
- Ability to thrive in a fast-paced, results-driven environment.
- Excellent communication, writing, and collaboration skills.
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Customer Acquisition Marketing Manager employer: EBSCO Industries Inc.
Contact Detail:
EBSCO Industries Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Acquisition Marketing Manager
✨Tip Number 1
Familiarise yourself with Moultrie's products and their target audience. Understanding the needs of hunters and property owners will help you tailor your approach during interviews and demonstrate your customer obsession.
✨Tip Number 2
Showcase your experience with performance marketing channels by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you optimised these campaigns to improve ROI and customer acquisition costs.
✨Tip Number 3
Highlight your analytical skills by discussing tools you've used, like Google Analytics or Excel, to track campaign performance. Prepare to explain how you've used data to make informed decisions that led to growth.
✨Tip Number 4
Emphasise your collaborative spirit by sharing experiences where you've worked with cross-functional teams. Moultrie values teamwork, so demonstrating your ability to work well with others will set you apart.
We think you need these skills to ace Customer Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and customer acquisition. Use specific metrics to demonstrate your success in optimising campaigns and driving results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-driven marketing and how your skills align with Moultrie's principles. Mention specific examples of past campaigns you've managed and the impact they had on customer acquisition.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing tools you've used, such as Google Analytics or Excel. Provide examples of how you've used data to inform marketing strategies and improve ROI.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, mention any previous experiences where you collaborated with different departments. This could include working with creative teams or external agencies to achieve marketing goals.
How to prepare for a job interview at EBSCO Industries Inc.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to customer acquisition. Be prepared to discuss how you've used data to optimise campaigns in the past, as this role heavily relies on data-driven decision making.
✨Showcase Your Creativity
Since the role involves developing high-converting ad creatives, come equipped with examples of successful campaigns you've executed. Highlight your ability to think outside the box and collaborate with creative teams.
✨Understand the Customer Journey
Demonstrate your understanding of acquisition funnels and how to effectively guide potential customers through them. Be ready to discuss strategies you've implemented to decrease customer acquisition costs.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Share experiences where you've successfully collaborated with cross-functional teams to achieve marketing goals, showcasing your communication and teamwork abilities.
