Senior Paid Media and Growth Strategist in London

Are you a senior paid media specialist who understands that sustainable growth takes more than great ads?

I am looking for an experienced Senior Paid Media & Growth Strategist to manage and scale paid social campaigns for a select portfolio of premium e-commerce brands. This is a hands-on, commercially focused role for someone who can combine strong platform expertise with strategic thinking, client leadership and a genuine understanding of what drives business growth.

You’ll work closely with founders and senior decision-makers, taking ownership of media strategy, campaign performance and growth opportunities beyond the advertising account itself.

The opportunity

Responsibilities

Paid media strategy and execution

• Develop account strategies in collaboration with senior leadership, then take ownership of delivery and ongoing optimisation.
• Manage campaign architecture, budget allocation and performance across Meta, including automated and manually structured campaigns.
• Lead structured experimentation, assessing creative, audiences and campaign approaches to determine what to scale, refine or discontinue.
• Interpret performance beyond surface-level ROAS, considering attribution, reach, frequency, creative fatigue and longer purchase cycles.
• Take a hands-on approach to account management while providing direction and oversight to other team members where appropriate.

Commercial growth and performance analysis

• Identify the factors limiting growth, including conversion issues, product positioning, pricing, website experience and customer retention.
• Use evidence and analysis to turn observations into practical recommendations.
• Connect media investment to wider business metrics, including contribution margin, lifetime value and customer acquisition payback.
• Build forecasts and budget scenarios that support informed investment decisions.
• Introduce fresh ideas through a broad understanding of marketing, customer behaviour and the full purchase funnel.

Client leadership and collaboration

• Act as the primary day-to-day contact for your accounts, building trusted relationships with founders and senior stakeholders.
• Communicate strategic recommendations confidently, balancing immediate performance targets with longer-term brand and business priorities.
• Present clear reporting that explains not only what happened, but why it happened and what should happen next.
• Translate campaign insights into actionable creative briefs and work closely with internal or client-side creative teams.
• Provide direction to junior colleagues and analysts, ensuring that reporting and analysis answer the right commercial questions.

Your experience

• At least five years of professional paid social experience, ideally managing multiple e-commerce accounts in an agency environment.
• Strong practical expertise in Meta Ads Manager, including campaign strategy, budget management, testing and optimisation.
• A good working knowledge of Google Ads, including campaign formats, bidding approaches and attribution, with the confidence to evaluate and challenge search strategies.
• Experience growing premium or considered-purchase e-commerce brands, such as luxury fashion, high-value home products or consumer technology.
• An understanding of the wider factors influencing paid media performance, from landing pages and brand positioning to email marketing, PR and influencer activity.
• The ability to turn complex performance data into straightforward recommendations that non-specialists can understand and act on.
• Experience working in a lean, fast-paced team is advantageous, particularly where individuals have ownership and direct access to decision-makers.

Salary and practical details

• Salary: £50,000–£65,000 per annum, depending on experience.
• Working pattern: Full-time, with flexibility around the appropriate employment arrangement based on location.
• Location: UK or EU
• Language: Fluent English at C2 level or equivalent.
• Start date: As soon as possible.

Interested?

If you're an experienced paid media professional who enjoys taking ownership, solving complex growth challenges and working closely with ambitious e-commerce businesses, we'd love to hear from you.

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