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For Companies At a Glance
- Tasks: Lead NHS sales strategy and manage high-value deals while inspiring a top-notch sales team.
- Company: Join a forward-thinking company transforming healthcare through technology in the UK.
- Benefits: Enjoy remote work, competitive salary, performance bonuses, equity options, and professional development support.
- Why this job: Make a real impact in healthcare while working with senior NHS leaders and driving digital transformation.
- Qualifications: 10+ years in healthcare tech sales, with strong leadership and negotiation skills required.
- Other info: This role involves frequent NHS site visits and offers a chance to shape the future of healthcare.
The predicted salary is between 72000 - 108000 £ per year.
Location: UK-based (Remote with frequent NHS site visits)
Reports to: CEO
Type: Full-time, Leadership Level
Role Summary
We are seeking an exceptional sales leader with deep NHS experience to lead our strategic growth across the UK healthcare market. This individual will own the sales lifecycle: from market strategy and stakeholder engagement to team development and major deal closure. The successful candidate will bring proven expertise in leading technology sales in healthcare, navigating complex NHS procurement cycles, and forging strategic partnerships that unlock long-term value.
Key Responsibilities
- Develop and execute the go-to-market and sales strategy targeting NHS Trusts and ICBs.
- Lead high-value, complex sales engagements across multiple stakeholders (clinical, operational, and procurement).
- Build, coach and inspire a high-performance sales team aligned with company goals and customer needs.
- Own the entire deal lifecycle from lead generation and qualification through to contract closure and renewal.
- Navigate NHS frameworks and ensure compliance with public sector procurement protocols.
- Develop executive-level relationships with NHS senior leadership (CEOs, COOs, CMIOs, CNIOs).
- Drive digital transformation narratives aligned to NHS priorities such as elective recovery, virtual wards, and neighbour health.
- Collaborate cross-functionally with marketing, delivery, product, and innovation teams to deliver value-led propositions.
- Monitor pipeline, forecast revenue, and report sales performance using CRM and data analytics tools.
Required Experience
- 10+ years in healthcare technology, SaaS, or enterprise software sales (B2B), with at least 5 years in a senior leadership role.
- Proven track record of consistently exceeding sales targets with £10M+ annual TCV deal value derived from NHS organisations.
- Deep understanding of NHS organisational structures, buying cycles, and commissioning frameworks.
- Demonstrated experience in team building, mentoring, and performance management.
- Strong negotiation and contracting skills, ideally experienced in value-based care or managed service models.
- Strong communication and presentation skills with experience engaging at Board level.
- Familiarity with AI, analytics, or EPRs is advantageous.
Desired Attributes
- Entrepreneurial spirit and drive to scale growth from early traction to market leadership.
- Resilient and adaptive in complex, changing environments.
- Deeply collaborative, with a high emotional intelligence and ability to influence internal and external stakeholders.
- Commercially astute, with the ability to balance immediate wins and long-term strategic value.
Package
- Competitive base salary
- Performance-linked bonus structure
- Equity/Share Options
- Pension
- Professional development support
Director of Healthcare Sales employer: EBO Ltd
Contact Detail:
EBO Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Healthcare Sales
✨Tip Number 1
Network extensively within the NHS community. Attend healthcare conferences, seminars, and workshops to meet key stakeholders and decision-makers. Building relationships with NHS leaders can provide insights into their needs and priorities, which is crucial for tailoring your approach.
✨Tip Number 2
Familiarise yourself with the latest trends and challenges in the NHS, especially around digital transformation and procurement processes. This knowledge will help you engage in meaningful conversations and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully navigated complex sales cycles in the NHS. Highlight your experience with high-value deals and how you've built relationships with various stakeholders to close those deals.
✨Tip Number 4
Showcase your leadership style and team-building skills. Be ready to share how you've inspired and developed high-performance sales teams in the past, as this role requires strong mentoring and performance management capabilities.
We think you need these skills to ace Director of Healthcare Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in healthcare technology sales, particularly your work with NHS organisations. Emphasise your leadership roles and any specific achievements that demonstrate your ability to exceed sales targets.
Craft a Compelling Cover Letter: In your cover letter, address the key responsibilities outlined in the job description. Showcase your understanding of NHS procurement cycles and your experience in building high-performance teams. Use specific examples to illustrate your success in similar roles.
Highlight Relevant Skills: Focus on skills that are crucial for this role, such as negotiation, team building, and stakeholder engagement. Mention any familiarity with AI, analytics, or EPRs, as these are advantageous for the position.
Showcase Your Strategic Vision: Demonstrate your entrepreneurial spirit and strategic thinking in your application. Discuss how you would approach developing and executing a go-to-market strategy for NHS Trusts and ICBs, aligning with their priorities and needs.
How to prepare for a job interview at EBO Ltd
✨Showcase Your NHS Expertise
Make sure to highlight your deep understanding of NHS organisational structures and procurement cycles. Prepare specific examples of how you've successfully navigated these complexities in previous roles.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in building and leading high-performance sales teams. Share stories that illustrate your mentoring abilities and how you've inspired your team to exceed sales targets.
✨Prepare for Complex Sales Scenarios
Since the role involves high-value, complex sales engagements, think of scenarios where you've managed multiple stakeholders. Be prepared to explain your approach to stakeholder engagement and how you closed significant deals.
✨Align with NHS Priorities
Familiarise yourself with current NHS priorities such as elective recovery and digital transformation. Be ready to discuss how your strategies can align with these initiatives and add value to the organisation.
