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For Companies At a Glance
- Tasks: Lead CRM strategy and create impactful, data-driven marketing campaigns.
- Company: Join eBay, a global leader in ecommerce transforming how the world shops.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by connecting people and building communities through innovative marketing.
- Qualifications: Experience in CRM marketing, strong analytical skills, and team leadership.
- Other info: Dynamic environment with a focus on creativity and customer engagement.
The predicted salary is between 36000 - 60000 £ per year.
At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role
The Customer Marketing team shapes how eBay connects with customers through meaningful, data-driven experiences. This Senior CRM Marketing Manager role sits at the centre of UK retail and category marketing, leading CRM strategy and execution across digital channels. You will work closely with regional and global marketing partners, creative agencies, and cross-functional teams to deliver impactful, customer-led campaigns at scale. Reporting into senior marketing leadership, this role combines strategic direction, hands-on delivery, and people leadership, with a strong focus on using martech and AI capabilities to improve customer engagement and outcomes.
What you will accomplish:
- Lead and evolve CRM strategy for UK categories and horizontal retail marketing, improving customer engagement and campaign performance through data-led decision making.
- Redefine the CRM experience for UK customers by applying advanced technology and AI capabilities to deliver more relevant, targeted communications at scale.
- Develop and optimise creative CRM campaigns across digital channels, informed by consumer insights and deep analysis, while ensuring alignment with brand guidelines and platform updates.
- Partner with cross-functional teams, regional leads, global marketing, and agency partners to align business priorities with CRM and marketing plans.
- Translate campaign objectives into clear go-to-market plans and provide performance insights and recommendations to senior leadership.
- Analyse channel performance and customer journeys to optimise targeting, improve efficiency, and enhance customer experiences across segments.
- Lead, mentor, and motivate a high-performing CRM team, fostering strong collaboration, continuous improvement, and a focus on customer outcomes.
What you will bring:
- Proven experience leading CRM or customer marketing in a fast-paced environment, with strong expertise in email and marketing operations.
- Demonstrated ability to lead and develop teams, building motivation, accountability, and high standards of delivery.
- Strong analytical capability, with experience using data to define objectives, measure performance, and improve conversion and return on investment.
- Experience developing creative briefs and translating insights into effective, customer-focused campaigns.
- Solid understanding of e-commerce, including onsite experiences and product development, with a focus on improving customer journeys.
- Confidence working with senior stakeholders and external agencies, supported by clear communication and presentation skills.
- Independent problem-solving mindset, comfortable challenging existing ways of working to improve efficiency and customer experience.
Senior CRM Marketing Manager employer: eBay
Contact Detail:
eBay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how your skills align with their mission. Tailor your responses to highlight your experience in CRM and data-driven marketing!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We suggest focusing on common questions related to CRM strategies and customer engagement to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping CRM strategies and connecting with customers. Make it personal and relatable!
Be Data-Driven: Since this role is all about data-led decision making, highlight your analytical skills in your application. Share specific examples of how you've used data to improve campaign performance or customer engagement in the past.
Tailor Your Experience: Make sure to align your previous experiences with the job description. We’re looking for someone who can lead and develop teams, so don’t forget to mention any leadership roles or mentoring experiences you've had!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at eBay
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those relevant to e-commerce. Brush up on your knowledge of data-driven marketing and how AI can enhance customer engagement. This will show that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you measured campaign performance and what insights you derived from it. This will demonstrate your ability to translate data into actionable strategies.
✨Be a Team Player
Since this role involves collaboration with various teams, highlight your experience working cross-functionally. Share stories about how you’ve successfully partnered with creative agencies or other departments to achieve common goals. This will illustrate your ability to foster strong relationships and lead a high-performing team.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in CRM marketing. Think about potential scenarios related to customer engagement or campaign optimisation and prepare your responses. This will help you showcase your problem-solving mindset and strategic thinking.
