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For Companies At a Glance
- Tasks: Lead CRM strategy and execution to enhance customer engagement through data-driven campaigns.
- Company: Join eBay, a global leader in ecommerce, transforming how the world shops.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by connecting people and building communities through innovative marketing.
- Qualifications: Experience in CRM marketing, strong analytical skills, and team leadership abilities.
- Other info: Dynamic environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
At eBay, we are more than a global ecommerce leader — we are changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We are committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We are in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role
The Customer Marketing team shapes how eBay connects with customers through meaningful, data-driven experiences. This Senior CRM Marketing Manager role sits at the centre of UK retail and category marketing, leading CRM strategy and execution across digital channels. You will work closely with regional and global marketing partners, creative agencies, and cross-functional teams to deliver impactful, customer-led campaigns at scale. Reporting into senior marketing leadership, this role combines strategic direction, hands-on delivery, and people leadership, with a strong focus on using martech and AI capabilities to improve customer engagement and outcomes.
What you will accomplish
- Lead and evolve CRM strategy for UK categories and horizontal retail marketing, improving customer engagement and campaign performance through data-led decision making.
- Redefine the CRM experience for UK customers by applying advanced technology and AI capabilities to deliver more relevant, targeted communications at scale.
- Develop and optimise creative CRM campaigns across digital channels, informed by consumer insights and deep analysis, while ensuring alignment with brand guidelines and platform updates.
- Partner with cross-functional teams, regional leads, global marketing, and agency partners to align business priorities with CRM and marketing plans.
- Translate campaign objectives into clear go-to-market plans and provide performance insights and recommendations to senior leadership.
- Analyse channel performance and customer journeys to optimise targeting, improve efficiency, and enhance customer experiences across segments.
- Lead, mentor, and motivate a high-performing CRM team, fostering strong collaboration, continuous improvement, and a focus on customer outcomes.
What you will bring
- Proven experience leading CRM or customer marketing in a fast-paced environment, with strong expertise in email and marketing operations.
- Demonstrated ability to lead and develop teams, building motivation, accountability, and high standards of delivery.
- Strong analytical capability, with experience using data to define objectives, measure performance, and improve conversion and return on investment.
- Experience developing creative briefs and translating insights into effective, customer-focused campaigns.
- Solid understanding of e-commerce, including onsite experiences and product development, with a focus on improving customer journeys.
- Confidence working with senior stakeholders and external agencies, supported by clear communication and presentation skills.
- Independent problem-solving mindset, comfortable challenging existing ways of working to improve efficiency and customer experience.
Senior CRM Marketing Manager in London employer: eBay
Contact Detail:
eBay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially in a dynamic environment like eBay.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior CRM Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping CRM strategies and making a real impact at eBay.
Be Data-Driven: Since this role is all about data-led decision making, make sure to highlight your analytical skills. Share examples of how you've used data to improve customer engagement or campaign performance in your previous roles.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior CRM Marketing Manager role. We love seeing candidates who take the extra step to align their experience with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at eBay
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer marketing, especially how data and AI can enhance customer engagement. Be ready to discuss specific strategies you've implemented in the past and how they improved campaign performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by bringing examples of how you've used data to drive decisions. Think about times when your insights led to improved conversion rates or customer journeys. This will show that you can not only lead but also make data-driven decisions that align with eBay's goals.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, come prepared with examples of successful collaborations. Highlight how you’ve partnered with different departments or external agencies to achieve common goals. This will illustrate your ability to work well within a team and drive impactful campaigns.
✨Craft Your Story
Think about your career journey and how it aligns with eBay's mission. Be ready to articulate your experiences in leading CRM strategies and developing high-performing teams. A compelling narrative about your professional growth and achievements will resonate well with the interviewers and showcase your passion for the role.
