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- Tasks: Manage dynamic product ads on Meta, focusing on ad operations and analytics.
- Company: Join eBay, a global leader in ecommerce, transforming how the world shops and sells.
- Benefits: Enjoy a flexible hybrid work schedule and a supportive, equitable culture.
- Why this job: Be part of a passionate team driving innovation and economic opportunity for all.
- Qualifications: Experience with incrementality testing, BI tools, and launching Meta dynamic product ads required.
- Other info: Work cross-functionally with diverse teams and communicate effectively across various platforms.
The predicted salary is between 28800 - 42000 £ per year.
At eBay, we\’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We\’re in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
eBay’s Performance Marketing organization is seeking a talented, data-driven digital marketing manager with experience managing dynamic product ads, particularly on Meta. This role falls within the Global Marketing team responsible for offsite paid advertising, focusing on highly efficient digital ads.
This role is responsible for daily and weekly ad operations, experiment launch and analytics, producing comprehensive ads business insights, and identifying optimization opportunities for Meta DPA advertising across multiple global markets.
This high-performing organization uses cutting-edge technology, internally developed marketing platforms, and data warehouse-based web analytics in the pursuit of driving millions of dollars in revenue from publisher ad clicks to eBay.
eBay employees enjoy a flexible office/remote hybrid work schedule and a supportive and equitable work culture.
What you will accomplish:
- Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets, leveraging a rigorous test-and-learn approach to continually optimize the channel.
- Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs.
- Work closely with Analytics, Finance, MarTech, Data Science and Core AI orgs to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale.
- Partner with publisher account and solutions teams and other external partners as needed to utilize new solutions, features, and publisher betas.
- Identify product feed, audience, and optimization signal testing opportunities by analyzing ad performance by many different dimensions.
What you will bring:
- The right candidate will already have experience with incrementality testing, and has a strong background understanding and working with experimental data to define statistically significant outcomes.
- Confident expertise in using BI tools, particularly Excel and Tableau, and confidence in using SQL to extract data for business and ad performance data will make this candidate highly successful in the role.
- Firsthand experience (not through agency management) with launching, maintaining, and testing dynamic product ads in Meta. Understand the test studies offered through Meta as well as the fundamentals of end-to-end experimental management such as power analysis, reducing contamination, managing test cell balance, evaluating performance intra-test, and conducting a statistically sound test readout.
- Previous experience working cross-functionally with Finance and Analytics to partner on budgeting processes, forecast management, optimization opportunities, investment scenarios, and more.
- Strong bias for action and communication skills across a variety of communication tools such as Zoom, Slack, task boards, and presentations up to an executive level, as this position requires working across offices and time zones.
Please see the Talent Privacy Noticefor information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.If you have a need that requires accommodation, please contact us attalent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay\’s commitment to ensuring digital accessibility for people with disabilities.
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Marketing Manager, Meta Ads employer: eBay Inc.
Contact Detail:
eBay Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Meta Ads
✨Tip Number 1
Familiarise yourself with Meta's dynamic product ads (DPA) and their mechanics. Understanding how to leverage extensive product catalogs and optimise ad performance will give you a significant edge in discussions during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly with BI tools like Excel and Tableau. Being able to demonstrate your ability to extract and interpret data using SQL will showcase your analytical prowess, which is crucial for this role.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience with Meta ads. Engaging in conversations about best practices and recent trends can provide valuable insights that you can bring to the interview.
✨Tip Number 4
Prepare to discuss your experience with incrementality testing and experimental data management. Be ready to share specific examples of how you've successfully managed tests and optimised campaigns, as this will resonate well with the hiring team.
We think you need these skills to ace Marketing Manager, Meta Ads
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Manager position at eBay. Tailor your application to highlight your relevant experience with Meta ads and data-driven marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with dynamic product ads on Meta. Include specific examples of successful campaigns you've managed and any metrics that demonstrate your impact.
Showcase Analytical Skills: Since the role requires a strong background in analytics, be sure to mention your proficiency with BI tools like Excel and Tableau, as well as your experience with SQL. Provide examples of how you've used these skills to drive marketing decisions.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also connect your skills and experiences directly to eBay's mission and values. Discuss how you can contribute to their goals and the importance of community building in your work.
How to prepare for a job interview at eBay Inc.
✨Showcase Your Data-Driven Mindset
As a Marketing Manager for Meta Ads, it's crucial to demonstrate your ability to analyse and interpret data. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and optimise campaigns in the past.
✨Familiarise Yourself with Meta's Ad Tools
Make sure you have a solid understanding of Meta's advertising tools and features, especially dynamic product ads. Discuss any firsthand experience you have with launching and managing these ads, as this will be key to your success in the role.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams such as Analytics, Finance, and Data Science. Be ready to share examples of how you've successfully collaborated across departments in previous roles, highlighting your communication skills and teamwork.
✨Emphasise Your Experimentation Skills
Since the position involves a rigorous test-and-learn approach, be prepared to discuss your experience with incrementality testing and experimental management. Highlight your understanding of concepts like power analysis and managing test cell balance to show you're well-versed in this area.
