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- Tasks: Lead the programming and content strategy for eBay Live, creating engaging live selling experiences.
- Company: Join eBay, a global leader in ecommerce, transforming how the world shops and sells.
- Benefits: Enjoy flexible work options, a vibrant culture, and opportunities to innovate and grow.
- Why this job: Be part of a passionate team, connecting communities and driving economic opportunity through live interactions.
- Qualifications: Experience in content strategy or marketing, with a flair for creativity and analytics preferred.
- Other info: Some travel may be required for events and partnerships.
The predicted salary is between 43200 - 72000 £ per year.
At eBay, we\’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We\’re in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
eBay Live is a new way to sell on eBay, where sellers and buyers interact live on video. eBay sellers build buyer trust, expand their customer base, and grow repeat business through consistent and engaging live streams. eBay buyers can view, chat, ask questions, give feedback, vote, and purchase items.
We are seeking an experienced Programming & Production Lead to join our rapidly growing eBay Live program. This person will develop and implement our programming and content strategy, focusing most significantly on how to activate our large base of sellers to create compelling, engaging content. This role requires a keen understanding of different buyer needs across categories such as sports, collectibles, and fashion, the ability to identify trends and cultural events to develop engaging programs, and an analytical attitude to set up hypotheses, test against them, and smartly iterate based on results.
What will you accomplish:
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Develop a comprehensive understanding of buyer needs, trends, and culturally relevant events to create a calendar of events and live selling franchises that boost repeat viewership and Gross Merchandise Volume (GMV) on eBay Live.
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Formulate and rigorously test hypotheses regarding themes, content & selling formats, hosts and efficient times for live sessions.
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Collaborate with top sellers, agencies, and internal teams to ensure a continuous stream of engaging content on eBay Live, developing scalable programs that engage our sellers in the co-creation of this content.
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Forge partnerships with key personalities and sellers in the Collectibles and Fashion sectors to attract audiences and drive sales on eBay Live.
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Design and implement playbooks for both seller-led and eBay-led events; provide support for live productions as needed.
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Some travel may be required to meet with partners, attend events, or support live productions.
What You Will Bring:
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Proven experience in creative and analytical roles within content strategy, programming, consumer product marketing, or site merchandising, preferably in a media company or social network. Live Streaming and/or E-commerce is highly preferred.
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A robust blend of creative and analytical skills, with a keen sense for both trends and commercial success.
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Proven ability to generate creative ideas, assess & size opportunities, lobby for resources, and lead teams to execution.
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Highly organized, with strong project management skills and with the ability to define new processes to achieve goals
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Ideally: experience selecting and managing external agencies
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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.If you have a need that requires accommodation, please contact us attalent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay\’s commitment to ensuring digital accessibility for people with disabilities.
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Lead, eBay Live Programming & Production employer: eBay Inc.
Contact Detail:
eBay Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead, eBay Live Programming & Production
✨Tip Number 1
Familiarise yourself with eBay Live and its unique selling points. Understanding how live streaming works on the platform and what makes it appealing to both sellers and buyers will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the e-commerce and live streaming industries. Attend relevant events or webinars to connect with potential colleagues and learn about current trends, which can give you an edge when discussing your ideas for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive content strategy in previous roles. Be ready to discuss specific metrics you've improved and how they relate to buyer engagement and sales.
✨Tip Number 4
Research successful live streaming events and campaigns from other platforms. Being able to reference these examples and explain how they could be adapted for eBay Live will demonstrate your creativity and strategic thinking.
We think you need these skills to ace Lead, eBay Live Programming & Production
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Lead, eBay Live Programming & Production position. Tailor your application to highlight relevant experience in content strategy, programming, and live streaming.
Showcase Your Creativity: In your CV and cover letter, emphasise your creative ideas and past successes in developing engaging content. Provide specific examples of how you've identified trends and created successful programming in previous roles.
Highlight Analytical Skills: Since the role requires a blend of creative and analytical skills, include examples of how you've used data to inform decisions. Discuss any experience you have with testing hypotheses and iterating based on results.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role at eBay. Use keywords from the job description and demonstrate how your skills and experiences align with their needs, particularly in the areas of live streaming and e-commerce.
How to prepare for a job interview at eBay Inc.
✨Understand eBay Live's Unique Selling Proposition
Before your interview, make sure you have a solid grasp of what makes eBay Live different from other platforms. Familiarise yourself with its features, such as live interaction and community building, and think about how these can be leveraged to enhance buyer engagement.
✨Showcase Your Analytical Skills
Given the role's emphasis on testing hypotheses and analysing trends, be prepared to discuss specific examples from your past experience where you've successfully used data to inform content strategy or programming decisions. Highlight your ability to iterate based on results.
✨Demonstrate Creative Thinking
This position requires a blend of creativity and analytical skills. Come prepared with innovative ideas for live selling formats or themes that could resonate with eBay's diverse audience. Think outside the box and be ready to pitch your concepts during the interview.
✨Prepare for Collaboration Scenarios
Collaboration is key in this role, so be ready to discuss how you've worked with teams, sellers, or external agencies in the past. Share examples of how you’ve co-created content or developed partnerships that drove engagement and sales.
