Sales and Commercial Manager

You will be responsible for driving revenue growth, developing new business opportunities, and maximising the commercial performance and profitability of the company across all revenue streams.

The role combines strategic sales leadership with commercial management, ensuring the business remains competitive, achieves its financial objectives, and builds strong, long-term relationships with customers and partners.

Working closely with the senior leadership team, the Sales & Commercial Manager plays a key role in identifying market opportunities, developing pricing strategies, securing new contracts, and improving revenue across all areas of the business.

Why choose us?

Eavesway continue to be a significant player in the UK's coach transport sector, combining almost a century of experience with a dedication to providing luxury travel. Founded in 1931, the company has grown into a prominent provider of high-end coach services across the UK with an operating depot at Ashton-in-Makerfield, Lancashire.

At Eavesway, we recognise creating a first-class service for our customers starts by creating a first-class career for our colleagues and we are committed to building inclusive environments in which our people can flourish and thrive.

Key Responsibilities:

• Oversee the sales function and pipeline to meet sales targets by developing and implementing sales strategies
• Lead, coach, and motivate the sales team to improve performance and productivity
• Train sales staff to ensure proficiency across all revenue streams
• Develop and implement commercial strategies aligned with Eavesway Travel's growth objectives
• Identify, pursue, and secure new Private Hire, CruiseLink and Contract opportunities
• Manage pricing structures for Cruiselink bookings and Private Hire quotations
• Manage marketing strategies in line with budgeted spend to support revenue growth targets
• Support the Managing Director in preparing tenders and contract negotiations
• Build and maintain strong relationships with key clients and partners, including supporting the Managing Director with client visits and end of season performance reviews
• Coordinate with Operations to ensure fleet availability and optimum vehicle and driver planning
• Work closely with clients and internal departments to ensure commercially viable and operationally deliverable services
• Prepare sales reports, forecasts, and budgets; identify opportunities for process improvement
• Support the Managing Director in liaising with vehicle manufacturers regarding team coach orders and interior fit out
• Analyse sales data, market trends, and customer insights to identify growth opportunities
• Implement company policies, procedures, and continuous improvement initiatives

Skills and Competencies:

• Strong leadership and people-management skills
• Excellent organisational and problem-solving abilities
• Excellent attention to detail with the ability to adapt and change depending on business needs
• In-depth knowledge of coach or passenger transport operations, along with a strong understanding of sales processes and CRM systems
• Understanding of transport legislation and compliance requirements
• Ability to work under pressure and manage competing priorities
• Strong communication skills, both written and verbal
• Proficient in Microsoft Office (strong Excel skills). Experience with Distinctive Systems applications (Coach Manager, Vehicle Maintenance System (VMS)) desirable but not essential

Qualifications and experience:

• Proven experience (3+ years) in a sales management role, preferably within the coach, transport or tourism industries but not essential

What we offer

• Future progression – this is a brilliant opportunity that has the potential to grow into a Group Head of Sales position for the right candidate
• Competitive salary based on experience
• Performance bonus
• Company pension
• A dynamic and supportive working environment

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