At a Glance
- Tasks: Lead regional marketing initiatives for energy transition across EMEA and drive market awareness.
- Company: Join Eaton, a leader in sustainable energy solutions with a commitment to ethics and diversity.
- Benefits: Competitive pay, great benefits, and opportunities for personal and professional growth.
- Other info: Dynamic environment with a focus on employee wellbeing and continuous learning.
- Why this job: Make a real impact in the energy sector while collaborating with innovative teams.
- Qualifications: 7+ years in B2B marketing with knowledge of energy transition markets.
The predicted salary is between 51750 - 63250 £ per year.
Requisition ID 76566
Join Eaton and be a part of our commitment to providing impactful, energy-efficient solutions that shape a sustainable future.
At Eaton, we make what matters work, and we're dedicated to fostering a workplace where ethics, inclusion, diversity, and our people are at the forefront.
What you’ll do
Job Summary
Reporting to the Senior Manager, Global Marketing, Energy Transition, the Marketing Manager, Energy Transition (EMEA) will lead regional marketing initiatives across Europe, Middle East and Africa while supporting the global marketing strategy for Eaton's full Energy Transition portfolio.
This role is responsible for driving market awareness, customer engagement, demand generation, and commercial growth through the development and execution of integrated marketing programs.
The Marketing Manager will serve as the key marketing partner for EMEA commercial teams, product managers, and regional stakeholders, ensuring alignment between global strategy and regional market needs.
The role will help position Eaton as a leader in the energy transition by promoting solutions across renewable power generation, distributed energy resources, energy storage, transportation electrification, EV charging infrastructure, microgrids, and building electrification."
- Job Responsibilities
- Develop and execute regional marketing strategies that support Energy Transition business objectives across EMEA.
- Collaborate with regional sales, product management, business development, and commercial teams to support growth initiatives and strategic priorities.
- Serve as the primary marketing liaison for EMEA Energy Transition activities and provide regional input into global marketing planning processes.
- Support the full Energy Transition portfolio by developing integrated marketing programs that drive awareness, engagement and demand generation.
- Lead regional product launch activities, including messaging, campaign execution, customer communications, partner engagement and event support.
- Partner with global marketing teams to ensure consistency in brand positioning and thought leadership.
- Collaborate with strategic partners and key stakeholders to support co-marketing and joint market development initiatives.
- Develop customer-focused content, digital assets, and sales enablement materials tailored to regional audiences.
- Manage participation in key industry events, conferences, trade shows, webinars and customer engagement activities throughout the region.
- Work closely with global digital marketing teams to optimize website content, lead generation programs, SEO, social media and paid media activities.
- Monitor market trends, competitive activity, customer insights, and regional regulatory developments to identify growth opportunities and inform marketing strategy.
- Establish and track key performance indicators, campaign effectiveness metrics, and return on marketing investment to drive continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
- Years and area of experience required
- Minimum 7 years of experience in B2B marketing, product marketing, marketing communications, or demand generation.
- Experience supporting industrial, electrical, energy, infrastructure, sustainability or technology-related businesses.
- Technical knowledge
- Knowledge of energy transition markets, including renewable energy, distributed energy resources, battery energy storage systems, EV charging, electrification, power management, and related technologies.
- Understanding of integrated marketing campaign development and execution.
- Strong understanding of content marketing, product positioning, and go-to-market strategy.
- Knowledge of Mar Tech tools (Work Front, Adobe Creative Suite)
Skills
- Strong collaboration skills within a matrix organization.
- Comprehensive organizational and communication skills
- Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
- Self-starter capable of managing multiple priorities in a fast-paced environment.
What we offer
- Competitive compensation and benefits package
- Challenging projects in dynamic collaborative team
- Great company benefits
- We make your aspirations matter – Eaton encourages internal promotion, whenever possible
- We make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University
- We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the through power management technologies
- We make your wellbeing matter – We put your health and safety first.
Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happen
All positions may require participation in video and in-person interviews as part of the hiring process.
All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.
We are committed to ensuring equal employment opportunities for job applicants and employees.
Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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Marketing Manager employer: Eaton
Eaton is an exceptional employer in the Greater London area, offering a dynamic work culture that fosters innovation and collaboration. As an Electrical Design & Engineering Lead, you will not only have the opportunity to mentor and develop your team but also engage in meaningful projects that shape the future of data centres. With a strong emphasis on employee growth and a commitment to design excellence, Eaton provides a rewarding environment for professionals looking to make a significant impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Eaton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Eaton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Eaton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Eaton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eaton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Eaton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Eaton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Eaton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Eaton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Eaton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
