At a Glance
- Tasks: Lead and grow key retail relationships while driving innovative strategies for Proper's snack brands.
- Company: Join Proper Snacks, a fast-growing B Corp focused on sustainability and delicious snacks.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values creativity, collaboration, and fun.
- Why this job: Make a real impact in the snacking industry while leading a passionate team.
- Qualifications: Experience in senior account management with strong commercial and negotiation skills.
The predicted salary is between 60000 - 75000 £ per year.
At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips — bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good.
The Person
This person will behave with a tenacious go‑get‑ter attitude, be comfortable working at pace and have a passion for growing through teams while being happy to get stuck in! They will thrive off building strong internal and external relationships, finding true innovative solutions for problems and never being satisfied with making the best of what we currently have.
The Role
As a Snr National Account Manager, you’ll own and grow Proper’s Managed Retail relationships. You’ll lead a small but mighty team, shaping and delivering the channel strategy, managing key wholesalers and operators, and ensuring Proper remains the go‑to snack brand across impulse occasions. This is a high‑impact, strategic role with end‑to‑end responsibility for commercial performance, customer relationships, and channel development.
Responsibilities
- Strategic Leadership: Define and deliver the retail growth strategy in line with Proper’s brand and commercial goals. Lead customer planning across key national customers (e.g. Booker, Spar, Nisa, WHS, Boots, BP etc). Develop and implement joint business plans to drive distribution, visibility, and rate of sale. Identify and unlock new opportunities across the managed retail space.
- Commercial Delivery: Deliver annual revenue, profit, and distribution targets for the foodservice channel. Lead pricing and promotional strategy to optimise profitability and brand positioning. Manage P&L and trade investment budgets effectively, ensuring strong ROI. Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
- Customer & Category Development: Build deep, trusted partnerships with key customer stakeholders. Use insight and category data to influence menu listings, ranging, and innovation opportunities. Champion Proper’s sustainability and B Corp credentials within customer conversations.
- Leadership & Collaboration: Lead and develop a team of National Account Managers and Executives. Work closely with Marketing, Category, and Brand teams to deliver compelling activation and NPD launches. Represent the channel internally, championing its value and potential.
Requirements
- Proven experience in senior account management, ideally in symbols/indies/forecourt or high street (ideally from FMCG / snacks / beverages).
- Strong commercial and negotiation skills with full P&L accountability.
- Entrepreneurial mindset – comfortable in a fast‑paced, high‑growth environment.
- Passion for challenger brands, sustainability, and shaking up the status quo.
- Energetic, collaborative, and hands‑on leader who loves building relationships and making things happen.
About PS
PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest‑growing major snacks company. We’re a diverse team of builders, thinkers, creators and makers — based in London and Nuneaton and serving snackers across Europe. Our brilliant team is united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be a builder. Dream bigger. Seriously fun.
Whether you’re joining us in London – where the brands are built, and big ideas take flight – or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world.
Our Approach
PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.
Senior National Account Manager - Managed Retail employer: Eat Real Snacks
At Proper, we pride ourselves on being a dynamic and innovative employer that champions sustainability and creativity in the snacking industry. Our vibrant work culture fosters collaboration and growth, empowering employees to take ownership of their roles while making a meaningful impact. With opportunities for professional development and a commitment to inclusivity, joining our team in London or Nuneaton means being part of a passionate group dedicated to shaking up the status quo and driving positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior National Account Manager - Managed Retail
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for those interviews! Research Proper and understand their values, products, and market position. Be ready to discuss how your experience aligns with their mission of sustainability and innovation. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of a community that values creativity and purpose, just like you!
We think you need these skills to ace Senior National Account Manager - Managed Retail
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for snacks and sustainability shine through! We want to see how you connect with our mission at Proper and why you're excited about the role.
Tailor Your Experience:Make sure to highlight your relevant experience in senior account management, especially in the FMCG or snacks sector. We love seeing how your background aligns with what we do, so don’t hold back!
Be Authentic:We appreciate authenticity, so be yourself in your application. Share your unique story and how your entrepreneurial mindset can contribute to our fast-paced environment at Proper.
Apply Through Our Website:For the best chance of success, apply directly through our website. It’s the easiest way for us to see your application and get you on the path to joining our amazing team!
How to prepare for a job interview at Eat Real Snacks
✨Know Your Snacks
Before the interview, dive deep into Proper's products like Propercorn and Properchips. Understand their unique selling points and how they stand out in the snacking market. This knowledge will show your passion for the brand and help you connect with the interviewers.
✨Showcase Your Leadership Skills
As a Senior National Account Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to inspire and drive results. Highlight any innovative solutions you've implemented that align with Proper's values.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience with P&L management and how you've achieved revenue targets in previous roles. Bring specific examples of how you've optimised pricing strategies or promotional campaigns to boost profitability, as this is crucial for the role.
✨Emphasise Relationship Building
Proper values strong internal and external relationships. Prepare to talk about how you've built trust with key stakeholders in the past. Share stories that illustrate your collaborative approach and how you've championed sustainability in your conversations with clients.
