At a Glance
- Tasks: Drive growth by managing key retail and wholesale accounts for Proper's amazing snacks.
- Company: Join Proper Snacks, a fast-growing B Corp focused on tasty, better-for-you snacks.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values curiosity and entrepreneurial spirit.
- Why this job: Make a real impact in the snacking industry while building strong customer relationships.
- Qualifications: Experience in account management and a passion for healthy, challenger food brands.
The predicted salary is between 45000 - 50000 £ per year.
At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn, Properchips and Eat Real - bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good. We’re now looking for a hungry, commercially minded National Account Manager to help grow our retail and wholesale customer base across premium, healthy and challenger-brand environments. This is a brilliant step-up opportunity for an ambitious Account Manager or junior NAM ready to take ownership of customer relationships and grow into a bigger commercial role with Proper.
The Person: This person will be ambitious, proactive and commercially curious, with the drive to step into their first NAM-level role and make a real impact. They’ll love building strong customer relationships, be confident working with both retailers and wholesalers, and bring the energy, resilience and cultural fit to grow with the business.
The Role: As National Account Manager, you’ll support the growth of Proper across a mix of retail and wholesale customers, directly owning key account relationships and helping deliver strong commercial plans across premium, healthy and better-for-you channels. This is a hands-on commercial role for someone with strong account management foundations, some P&L responsibility, and the appetite to take on more ownership as Proper continues to scale.
Responsibilities:
- Account Management & Growth: Own and develop relationships with selected retail and wholesale customers, building trust and spotting opportunities to grow Proper’s presence. Support customer plans across premium, healthy, natural and challenger-brand environments, including customers such as Cotswold Fayre, Epicurium, CLF Distribution, Whole Foods, Planet Organic and garden centre channels. Work closely with senior commercial colleagues to deliver customer plans that drive distribution, visibility, rate of sale and profitable growth. Identify new opportunities across wholesale, premium retail and better-for-you channels.
- Commercial Delivery: Deliver against agreed revenue, profit and distribution targets across your customer base. Manage promotional plans, pricing and trade investment with a clear commercial mindset. Build confidence in P&L ownership, understanding the levers that drive profitable account growth. Forecast accurately and work closely with supply, finance and internal teams to ensure smooth delivery for customers.
- Customer & Category Development: Build deep, trusted partnerships with customer stakeholders across retailers and wholesalers. Use insight, customer knowledge and category data to support ranging, merchandising and activation opportunities. Champion Proper’s brands, sustainability and B Corp credentials in a way that lands well with premium and better-for-you customers.
- Collaboration & Ways of Working: Work closely with Sales, Marketing, Category and Supply teams to deliver brilliant customer plans and activation. Bring energy, pace and accountability to customer conversations and internal projects. Stay close to market trends, competitor activity and opportunities across premium retail, wholesale and garden centre channels.
Requirements:
- Experience as an Account Manager, NAE, Junior/Regional Account Manager within FMCG, ideally food and drink.
- Experience managing customer relationships across retailers and/or wholesalers, with exposure to key accounts.
- A strong commercial mindset, with some experience of P&L, trade spend, forecasting or promotional planning.
- Background in challenger food and drink brands, premium retail, wholesale, healthy, natural, organic or better-for-you sectors would be highly relevant.
- Experience with customers such as Cotswold Fayre, Epicurium, CLF Distribution, Whole Foods, Planet Organic, Hollies Farm Shop or garden centre channels would be a bonus.
- Ambitious, proactive and hungry to grow, with the confidence to step up and the humility to keep learning.
About PS: PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company. We’re a diverse team of builders, thinkers, creators and makers - based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be a builder. Dream bigger. Seriously fun.
Whether you're joining us in London - where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made - you’ll be part of a team shaking up the snacking world.
Our Approach: PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.
National Account Manager - Wholesale employer: Eat Real Snacks
Eat Real Snacks is an excellent employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. Located in Nuneaton, this role offers unique opportunities for professional growth within the fast-paced FMCG sector, alongside competitive benefits and a commitment to employee wellbeing. Join us to make a meaningful impact in the snacking industry while developing your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Wholesale
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - Wholesale at Eat Real Snacks, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Eat Real Snacks. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Wholesale. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - Wholesale
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Eat Real Snacks:When writing your cover letter, make sure to tailor your message specifically for Eat Real Snacks. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Eat Real Snacks
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Eat Real Snacks that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Eat Real Snacks that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Eat Real Snacks’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
