National Account Manager - Impulse in London

Role: National Account Manager – High Street & Forecourts

Department: Commercial (Sales)

Location: London - Hybrid

Reports to: Senior National Account Manager

Let's shake up snacking. At PROPER SNACKS, we’re here to improve snacking. Home to PROPER and Eat Real, we’re the fastest-growing snacking business in Europe, creating category-defining brands that challenge convention and bring seriously tasty, better snacks to more people, more often.

We’re growing at more than 30% year on year and driving more than 10x our fair share of category growth for our retail partners. And we’re doing it with better snacks. On average, our products have the most fibre and protein of the top five snack makers. We’re growing fast, but we’re doing it by making snacking better.

We’re builders, thinkers, creators and makers. We move fast, back ourselves and aren’t afraid to do things differently.

Why this role matters

As our National Account Manager for High Street & Forecourts, you'll look after some of our most strategic partners in Impulse and Out of Home, where we see big opportunities for growth. Our Sales team gets our snacks into the hands of snackers on the go, and you'll build the partnerships that drive growth for our customers and for us. This is a role for someone who wants real ownership of their accounts and P&L, and the backing to make stuff happen.

What you'll be doing

• Lead your High Street and Forecourt accounts, owning the customer relationships day to day.
• Develop tailored customer plans that find opportunities for profitable growth across PROPER and Eat Real.
• Partner with our product, marketing and supply chain teams to bring your plans to life.
• Deliver against your customer P&L, managing and communicating forecasts, revenue and profit.
• Analyse category data to spot the opportunities, threats and trends that make a real difference for us and our customers.
• Create and run joint business plans that line up customer and business goals.
• Get out and see your customers, spending time with them face to face.

After six months we'd expect you to:

• Have built trusted relationships with your customers and with our product, marketing and supply chain teams.
• Be confidently owning your customer P&L and forecasts.
• Have joint business plans in place with your key accounts.
• Be spotting and acting on growth opportunities from category data.

About you

• Experience as a National Account Manager in FMCG, managing your own accounts, with experience managing a customer P&L.
• Strong Excel skills, and confidence turning data into decisions.
• An appetite to be hands‑on and lean into areas beyond your role to make things happen.
• Strong organisation, prioritisation and attention to detail.

Bonus points if

• Experience with Impulse/OOH customers, especially High Street and/or Forecourts.
• A real passion for the Impulse/OOH channel.

What we offer

• 24 days’ holiday, plus bank holidays, plus Christmas closure.
• Company bonus, commercial bonus, Deal Wall bonus opportunities.
• Free lunch twice a week, Breakfast on us every day – including Ed’s famous granola.
• A paid volunteering day to support a cause that matters to you.
• Bespoke perks to suit you – choose from free Audible, discounted ClassPass and more.
• Medical cover and cashback on everyday healthcare costs.
• Cycle to Work scheme.
• Electric car salary sacrifice scheme.
• Enhanced family leave.

About PS

PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company. We’re a diverse team of builders, thinkers, creators and makers - based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun.

Whether you're joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world.

Our approach: PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.